About Howl

Howl is a creator platform for the customer centric and product obsessed. Creators of every size use Howl’s commerce and payments technology to get better rates and easy payments for their big ideas. Creators on Howl earn more when they open doors for others, and have the tools to turn their craft into a business.

We are a remote-first company with a diverse team that reflects our vision. Howl builds so millions more creators can bring their talent, magic, and service to shoppers around the world.

What you’ll do

Howl is looking for our first Senior Director, Communications. This person will be responsible for launching our company re-brand in press early next year, in addition to owning and developing a broader strategic plan to build our new brand across new and traditional media outlets moving forward. You’ll collaborate with department leads across our organization, pitch and build relationships with key media outlets, and drive the overarching story we tell about our company, products, and team in public-facing media. 

How you’ll make an impact

• Develop and own a marketing communications plan that will differentiate our brand -  including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media, including defining and owning KPIs for PR 
• Collaborate across key internal stakeholders across Marketing, Product, Customer Success, and Talent to derive messaging and tactics that support each team 
• Direct social media team in collaboration with Editorial team to engage audiences across traditional and new media 
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships and sponsorships on an on-going basis
• Develop and implement PR policies and procedures
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them
• Drive brand awareness and help build our company and employer brand through strategic placements aligned to key brand pillars and themes
• Position Howl as a market leader through thought leadership and commentary on topics most relevant to our customers
• Build and lead the team that’s required to achieve our PR goals
  

What you’ll bring

• Proven track record designing and executing viral public relations campaigns that have legs on social
• Creative and entrepreneurial thinker - you’re not afraid to reinvent the playbook and test and learn from new experiments
• Exceptional verbal and written communications skills
• Expert collaborator and relationship builder across internal and external stakeholders
• Skilled at navigating and creating social content across platforms most critical to our business (YouTube, Instagram, TikTok, Twitter)
• Nice to have: Strong existing relationships with business and industry media outlets
  

Howl is a fully remote organization.

Howl is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.