Director of Product Marketing

| Greater NYC Area
Sorry, this job was removed at 7:41 a.m. (EST) on Wednesday, August 11, 2021
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Shared knowledge has the power to create a better world. Our mission is to help people share what they know and make money doing it. Through our platform and resources, we help transform expertise and know-how into thriving online knowledge businesses.


Teachable is growing rapidly and we’re seeking an ambitious Director of Product Marketing to join our team and help us write the next chapter. This role provides an opportunity to flex your expertise and build a world-class product marketing practice that will help define our future.


Our ideal candidate is a strategic thinker, curious researcher, and skilled storyteller. You’re a strategic consultant, player-coach, and marketing visionary that has demonstrated an ability to work closely with Product, Marketing, Sales, and Creative teams in delivering impactful outcomes. 


In this role you will develop and execute go-to-market plans that are supported by robust market analysis, technical knowledge of our product, and a deep understanding of our customers. You’ll regularly engage with audiences, both internal and external, to refine our understanding of the target customers, perfect product-market-message fit for each target, and define plans for scaling feature adoption. 


Strong communication skills are very important, ensuring you’ll be able to confidently share the roadmap to educate and inspire internal and external partners at all levels.


Key Responsibilities

  • Conduct thorough research to continuously iterate on our product positioning, value propositions, and messaging; inspiring, differentiating us from competition, and fueling demand. Additionally, you’ll be responsible for defining new market opportunities, developing strategies to enter and grow in these markets.
  • Manage cross-functional implementation of product marketing plans and establish PM best practices while living at the intersection of Product, Marketing, and Sales.
  • Partner with our product and brand and content marketing teams to develop robust GTM packages that include research, language, and positioning tailored to our potential customers, current customers, and sales leads.
  • Ensure marketing program strategy and tactics are aligned to our buyer journey and brand to increase stage progression and adoption of revenue-generating features.
  • Lead initiatives to identify insight-driven product opportunities, partnering with others to run experiments that improve performance throughout the buyer journey.
  • Lead the development of holistic product narratives in core marketing assets. Regularly update and store all product-specific content and collateral to be leveraged by internal and external teams.
  • Create core content for our website, marketing decks, and product literature. Contribute to marketing content for newsletters, email campaigns, and ads. 
  • Develop written & video product assets and provide subject matter expertise for all marketing campaigns and efforts.
  • Plan, coordinate and deliver sales enablement for key business initiatives and support sales activities with content and product expertise as necessary. 

Experience & Skills

  • 10+ years experience in marketing; 6+ of those years in product marketing specifically. 3+ years experience managing product marketing teams.
  • Significant experience working in B2B/B2b technology product marketing, driving adoption for digital products and features
  • Proven experience launching new products and creating effective marketing programs that drive growth.
  • Strong storyteller with the ability to develop campaigns that get customers' attention and build product brands people love.
  • Data-driven marketer, with ability to create and drive experimentation plans.
  • Experience using insights and strategic thinking to build business cases that influence stakeholders.
  • Experience communicating the benefits of various marketing strategies to business audiences of all levels.
  • Experience driving complex projects in a fast-paced environment.
  • Ability to get hands on and jump in to help craft marketing and UX copy.
  • You take a lot of initiative, but are continuously collaborative.
  • You are high-energy, charismatic, innovative, and creative.
  • Experience collaborating with content marketing and brand teams to develop compelling narratives around new products and features

Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.


Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.


We're growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.


Flexible work policy beginning Sept. 1, 2021

Employees may be designated as Flex (mainly work from home with in-office option), in office, or fully remote upon special approval.


Benefits:

Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium

Generous Vacation, Personal, and Sick Time

Parental leave, 16 weeks fully paid after three months of service

4% 401(k) with match after three months of service

Supplemental student loan repayment assistance or a professional education stipend

Tax-free commuter benefit

Conference budget

50% gym & wellness match

Headspace subscription

$250 Donation Match Program


Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.


Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • IterableEmail

Location

470 Park Ave South, New York , NY 10016

An Insider's view of Teachable

What are some social events your company does?

Teachable has company-wide events that are creator based throughout the year! Once I attended an event where we were able to receive a natal birth chart reading. As an astrology enthusiast, this was very memorable for me because I got to understand more about my inner self/personality and even suggested the creator's business to one of my friends!

Savanna

Recruiter

How does the company support your career growth?

I've had great support from my managers, who have talked with me about my areas of interest, helped me identify strengths and weaknesses, and have suggested resources for professional development. And it's exciting to see that as the company has grown over the years that I've been here, new roles, positions, and pathways continue to be created.

Shaleya

Product Operations Manager

What projects are you most excited about?

I’m most excited about our projects to help creators save time, get more students, and build communities to nurture.

Naomi

Senior Product Designer, Growth

What are Teachable Perks + Benefits

Teachable Benefits Overview

Comprehensive health, dental, and vision coverage
Discretionary paid vacation
Paid sick leave
Tax-free commuter benefits
50% gym or wellness match
401(k) with match
Paid parental leave
Professional education credit OR supplemental student loan repayment

Workplace customizations (e.g. standing desks)
Flexibility to work from home
Weekly catered lunches
Conference and book budget
Company outings
Annual camping retreat
Awesome coworkers

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Awesome Coworkers, Custom Desk Setup, Wellness Match, Teachable Course Stipend, Company Activities, Annual Company Retreat.

More Jobs at Teachable

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about TeachableFind similar jobs like this