The Mission:

At Enigma, we believe that the future of the small business economy runs on data. Enigma provides the most comprehensive data about the identity and financial health of nearly every small business in the country. Our customers - financial services and insurance companies who work with small businesses - use our unique product to make smarter credit-related decisions and to better serve their small business customers.

Our data has been covered in Forbes, The Washington Post, and American Banker. We’re backed by leading venture firm NEA and others, including customers who love our data so much that they invested in our future. We’re rapidly growing and looking for talented individuals to help us change the landscape of small business financing.

We are looking to hire an experienced and creative product marketing leader to own product marketing and help accelerate our growth. You will play a critical role in defining how Enigma markets our products and shaping our go-to-market activities.

The Role:

You will lead the Product Marketing function at Enigma (reporting to the VP of Marketing) and will be responsible for building out the product marketing strategy and team at Enigma. You will own the messaging and collateral that communicate the value of Enigma’s products and will be responsible for accelerating customer acquisition and business growth. 

We are looking for someone who will:

• Own go-to-market positioning and messaging for Enigma’s products across use cases and personas, guiding how we communicate throughout the customer journey.
• Drive successful launches of new product features and data attributes with the collaboration and support of the marketing and product teams.
• Accelerate customer acquisition with effective collateral and sales enablement materials (sales decks, product one-pagers, data catalogs, etc.).
• Build out the processes and personnel for a best-in-class product marketing team.
• Increase the company’s knowledge of and empathy for our users, with buyer and user personas built on a deep understanding of our customers.
• Inform strategy with qualitative and quantitative research about our customers, competitors and market.

What makes this job interesting?

• Ownership: You will be our first product marketing hire and will have the opportunity to shape the function and build the team. We have big ambitions and a small team, so you will have the opportunity to take on large amounts of ownership.
• Impact: You will be a key creator of how Enigma positions and launches new products.

Our ideal candidate will:

• Bring 5-10+ years of product marketing experience in a fast-paced B2B environment
• Be data savvy and understand the nuances of marketing and positioning data products
• Have deep curiosity about our customers and be excited to dive into the rapidly evolving fintech space
• Apply organization and structure to their work, enjoy creating and improving processes
• Enjoy building a team and collaborating closely with others across the organization

Bonus points if you:

• Have experience working at a data company or in the financial services industry

About Us:

At Enigma, we’re building the single, most reliable source of data on businesses to power the future of financial services. By engineering better data from hundreds of public and third-party sources, we aim to tell the complete story of every business, so that companies of every size can access the financial services they need to grow and thrive. Our core values - generosity, curiosity, ingenuity, & drive -  guide everything we do from how we make our most important product decisions to how we work with and support one another on a daily basis. We’re a team of curious, driven individuals with diverse backgrounds and skills, but we’re all passionate about engineering deeper understanding through data—together. If this resonates, we would love to hear from you!

We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Salary Range: $150,000-$210,000

A note on salary ranges: we pride ourselves on paying competitively for our size and industry. Salary is one piece of a total Enigma compensation package that includes additional benefits and opportunities. All of our compensation packages include equity because we believe 100% of Enigma employees should have the option to purchase ownership in the company and benefit from the value we’re creating together