Oh Snap!
This job is no longer active - but you can still view the details below.

Director of Product Marketing

| Greater NYC Area
Bluecore is an AI-driven retail marketing platform that brings together website, customer and live product insights to match customers with the products they love. We are looking for a Rockstar to lead product Go-To-Market commercialization activities connecting Product Management & Corporate Marketing initiatives to the Sales & Customer Success teams. This role sits at the hub where Engineering & Product Management meets Marketing & Sales and reports to the VP of Product Marketing and Commercial Operations and a member of the leadership team.
By activating dynamic product data for the first time, Bluecore’s email marketing solution solves the missing piece of the performance puzzle: The ability to respond to customer behaviors with triggered and individualized communication. Hundreds of brands and retailers, including Teleflora, Vineyard Vines, Staples and Best Buy Canada, use Bluecore to drive increased revenue with less effort by connecting customers to the products they’ll love. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of the country’s fastest growing SaaS startups.

Responsibilities

  • Develop and implement end-to-end product marketing strategies & programs that support business priorities and goals
  • Establish differentiated market opportunities, compelling positioning and messaging
  • Lead product launch process in conjunction with Product Management & GTM teams
  • Execute the product go-to-market strategy and deliver results aimed at achievement of customer adoption, client satisfaction and revenue growth objectives, per product line
  • Intra- and inter-departmental, company and industry responsibilities including market analysis, strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products and solutions
  • Sales enablement & internal/external product training
  • Partner with Marketing to create content for collateral, sales tools, sales training and other outbound deliverables and educate internal and external communities
  • Drive product marketing integration with data, channel and product partners
  • Lead product marketing initiatives relative to industry analysts, thought leaders and influencers
  • Cultivate and manage product line customer references for sales, marketing and client services

Qualifications

  • 8+ years of relevant product marketing experience with increasing responsibility, early-stage private company environments ideal
  • Fluent in dealing with complexity at a corporate level, across multiple channels, product lines, competitors and partners
  • Deep experience with and knowledge of marketing solutions, marketing analytics and campaign performance applications
  • Experienced as a product or solutions marketing executive leading teams in a multi-product, B2B SaaS-based company that has grown revenues to greater than $100 million
  • Demonstrated ability to create world-class sales tools and educate sales teams
  • Strong creative and content creation talents, capable of shaping product marketing strategy and leading a product-driven culture then delivering compelling content products
  • Track record of working with analysts, partners, and other influencer communities
  • Skilled at evaluating and presenting market requirements and overall MRD process
  • Skilled at developing and presenting product marketing selling content including positioning, messaging and solution selling concepts

Benefits

  • Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies
  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan
  • Monthly fitness stipend for a gym membership or fitness classes
  • Monthly public transportation
  • Generous Parental Leave & flexible vacation policy

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MemcachedDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google DatastoreDatabases
    • Google BigQueryDatabases
    • Google Cloud SQLDatabases
    • MixpanelAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen

Location

Located in NYC’s historic FiDi, our dynamic pre-war office emulates our exciting vibe as an industry leader and progressive destination workplace.

What are Bluecore Perks + Benefits

Bluecore Benefits Overview

At Bluecore we offer a comprehensive array of class leading employee benefits and perks, in line with the strong value we place on people and culture.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our flexible spending plans assist employees with out of pocket medical and dependent care expenses, while also offering a pre-tax benefit to lower their tax liability each year.
Disability Insurance
Bluecore provides both long-term and short-term benefit plans, fully paid by the company, in supplement to any state plans that may be in place.
Dental Benefits
We offer a national level PPO dental plan with a vast network of providers and which covers all preventative maintenance and two cleanings each year.
Vision Benefits
We offer a national level vision plan, with options to use an allowance each year towards contacts or frames and lenses, with very low employee cost.
Health Insurance Benefits
We are currently offering a national level health plan, offering an extensive network of providers and provide three different coverage lines to best need the individual needs of employees.
Life Insurance
Each employee is provided a $50,000 Life and AD&D policy, with the option to purchase supplemental coverage at steeply discounted rates.
Wellness Programs
We offer programs to expense back the cost of gym and fitness memberships as well as a data driven weight loss program sponsored by our health insurance provider.
Retirement & Stock Options Benefits
401(K)
Bluecore's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Employees are offered options at the time of hire and based on performance, giving a sense of ownership in the company.
Performance Bonus
Select positions are eligible for performance based awards in the form of bonuses, which varry by department and position.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer a generous 12 week parental leave policy for either new parent to spend time with their child.
Flexible Work Schedule
We believe that each employee is most productive at different times, we allow employees and their managers to develop work schedules that align to both the needs of the business and the employee.
Family Medical Leave
We have generous leave policies which work in tandem with federal and state laws to allow employees to care for family as the need arises.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Whether taking a break to tend to personal matters or time away to rest, our PTO vacation time is uncapped.
Generous PTO
Bluecore has an amazing (unlimited) PTO policy that provides our people the flexibility to take the time they need to live a balanced and fulfilling life.
Paid Volunteer Time
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Paid Holidays
In addition to our generous PTO policy we also provide paid time off for all major holidays.
Paid Sick Days
In line with the PTO philosophy paid sick time is granted as needed, un capped and no annual balances.
Perks & Discounts
Casual Dress
Our dress code is flexible, including shorts, t-shirts and other casual attire to change with the weather and allow employees to dress up when needed and down when appropriate.
Commuter Benefits
We allow all employees to expense up to $121 per month to assist with their commuter costs. We also offer a pre tax commuter plan in line with IRS regulations to assist with the tax burden.
Company Outings
We offer multiple company events from holiday parties, trivia nights, team outings and in house social events on a regular basis. In addition to in house food contests to let culinary flags fly.
Free Daily Meals
We provide free daily catered lunches in addition to a fully stocked kitchen with snacks and breakfast items.
Stocked Kitchen
Our kitchen provides a wide assortment of beverages, snacks, fruits, breakfast items and other surprise treats on a weekly basis.
Happy Hours
We just launched monthly interdepartmental happy hours for the summer-- a great opportunity for our employees to get to know each other in a casual environment!
Recreational Clubs
As hard as we work we know that relaxation and self care are critical to happiness and success. We host regular board game nights, soccer club, and tennis outings to name a few
Fitness Subsidies
We offer programs to expense back the cost of gym and fitness memberships.
Professional Development Benefits
Job Training & Conferences
Bluecore University is our in-house training program dedicated to advancing our teams. Courses range in depth and are on subjects like Growth Mindset, social styles, and leadership frameworks.

Additional Perks + Benefits

What makes Bluecore extra special is the comprehensive nature of our benefits. Our company is not only focused on professional development but on physical and mental well being as well. Bluecore truly cares about the whole employee.

More Jobs at Bluecore22 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
Project Mgmt
new
New York
Marketing
new
New York
Internships
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Operations
new
New York
Data + Analytics
new
New York
Internships
new
New York
Marketing
new
New York
HR
new
New York
Marketing
new
New York
Sales
new
New York
Sales
new
New York
Sales
new
New York