Zipari, is a technology startup and the first and only consumer experience platform built specifically for health insurance. Zipari’s consumer experience products provide carriers with real-time insights at every touchpoint, providing a breakthrough consumer experience for health insurance.

We’re seeking a goal-oriented product marketing professional who wants to be a part of driving next level CX technology for health plans. This is a very hands-on role and will require someone with strong planning and execution skills. To succeed in this role, you’ll need proven leadership abilities in developing and delivering effective go-to-market strategies, driving collaboration across cross-functional teams, leading product marketing projects from concept to scale, and executing effective prospect/client education programs and marketing/sales materials.

What You’ll Be Responsible for:

• Understanding all of our products and their buyer and market value propositions in order to define product messaging and positioning.
• Enabling the sales team through collateral, training and positioning development.
• Developing go-to-market strategies for new products and features.
• Defining target audience personas for targeting and segmentation.
• Analyzing the market, competition, product and customer data to unlock insights and support multiple stakeholders in the organization.
• Specifying market needs for current and future products by conducting market research and supported by ongoing engagement with customers, non-customers and colleague collaboration

Requirements

• Bachelor's Degree in Marketing, Business Analytics or related field preferred
• 3-5 years of Health Insurance experience
• 5-7 years of Product Marketing experience
• Expert-level, knowledge of the payer market, our customers, and their needs
• Excellent communications and presentation skills, including the ability to translate complex technical products and features into intuitive concepts and graphs
• Keen understanding of business metrics with demonstrated capabilities of interpreting data and distilling into key takeaways
• Excellent time management and project prioritization skills
• Experience at a software product company is a plus

Benefits

In addition to joining a growing Silicon Valley backed start-up, you will enjoy:

• Competitive salary
• Equity
• Excellent health, dental and vision benefits
• Generous vacation and leave policies
• Awesome team with the ability to help define the culture
• Fun work environment and team events (Friday happy hours, foosball tournaments and movie nights)