Director, Product Marketing

| Greater NYC Area

WHO WE ARE LOOKING FOR:

The Product Marketing Director and their team sit at the nexus of customer needs, the technology roadmap, competitive environment and the organization’s go-to-market activities. Product Marketing works closely with Product Management, Sales, and Account Management to communicate the product vision and differentiation. Working with Marketing, the Product Marketing Director collaboratively develops strategy and go-to-market plans for all products. This role develops strategy, along with their direct reports, for product positioning in-market, life-cycle management, and competitive analysis across the portfolio. This role will is a global role, driving localization and customization as necessary.

WHAT YOU WILL BE DOING:

  • Proven ability to coach, lead, manage, and inspire a high-performing, fast-paced, results-oriented team in San Francisco.
  • Work with Product Management, Client Services and Sales to identify customer needs, key product enhancements, and new products.
  • Proven ability to build global go-to-market strategies and plans, then execute with a large multi-functional marketing organization.
  • Ability to support your team throughout the go-to-market process: developing clear KPIs, managing & building insight-driven product marketing strategies that inform the go-to-market tactics, tracking campaign performance and reporting ROI back to senior management.
  • Be the "one-stop-shop" to the business for information on product, target market, competitors, and customers.
  • Ability to simplify complex subject matter into clear, jargon-free marketing.
  • Inspire creativity in the team to engage with our audiences in new, unique ways.
  • Understand broader market trends, our users & be the expert on competition.
  • Play an active role in the continual assessment of competitive landscape; support in development and refinement of competitive positioning.
  • Ensure that the team is focused, works effectively, collaboratively and creatively while supporting overall business objectives with necessary marketing materials.
  • Manage the process of gaining customer feedback to obtain competitive and market insights that can shed light on customer needs and inform key product enhancements and new products

WHAT YOU BRING TO THE TABLE:

  • 10-12 years global marketing experience.
  • Demonstrated ability to successfully lead and coach a team.
  • Deep understanding of the B2B advertising/marketing technology space or product marketing experience for a mid to large-sized SaaS technology organization.
  • Demonstrated success in product launches and end-to-end execution of marketing strategies and life-cycle management.
  • Excellent verbal and written communication skills.
  • Ability to translate complex concepts into competitive, compelling marketing messages.
  • Ability to drive communication processes and work effectively across global cross-functional teams.
  • Is hands-on and committed to exceptional output.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without a contract in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReduxLibraries
    • ASP.NETFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our NY office is sandwiched between Flatiron and K-Town, close to lots of subway stations.

An Insider's view of The Trade Desk

How do you collaborate with other teams in the company?

Our most recent Connected TV (CTV) launch was exciting because CTV is a big industry game changer. A lot of people from the London office worked on the project, so I know about the problems we had to solve in order to get us to the point where we could push it live. I’m excited to see how well it takes off.

Kruna

Software Engineer

What makes someone successful on your team?

Unrelenting curiosity. When you’re given a problem or task, you’re so curious that you become obsessive about solving it. I always know that I’ve found great engineers when they refuse to let go of a problem I’ve given them until they figure it out. This quality proves especially useful for a lot of the problems we work on.

Tim

Senior Software Engineer

How do you make yourself accessible to the rest of the team?

During the Engineering Palooza event three years ago, a group of 25 engineers, spent a week in Boulder just brainstorming ideas and talking about our next-gen infrastructure. The sheer brain power in that room was absolutely amazing! Since then, the team has grown, ideas have expanded, and we’re tackling more complex problems than ever before.

Arvind

Principal Lead Software Engineer

What's the biggest problem your team is solving?

Those moments usually involve us looking at vast volumes of data to answer a question or inform a decision. A few examples are investigating how a client uses a certain feature, so we can build a new one to increase efficiency, or helping partners write an attribution model or build a custom report, so they can gain new insights from their data.

André

Solutions Architect

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours

Additional Perks + Benefits

Competitive Salary. Flexible Hours. Meaningful Stock Options. Full health, dental, and vision coverage. Awesome office location with fully stocked fridge, gourmet local coffee, games and breakfast & lunch 2-3X per week.

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