This B2B marketing role is highly strategic and cross-functional, focusing on product marketing and go-to-marketing initiatives to the world’s largest organizations, while enabling the field, solving for new pricing scenarios, collaborating with business development on direct sales and partnerships, and partnering with digital marketing to target the right buyers and influencers.

As a Director, Product Marketing, you will provide all product marketing support and materials for your product portfolio to sales and business development teams, across different market segments and to external parties such as prospects, partners and analysts. You will work closely with Product Manager(s) to maximize product revenue growth through effectively distilling value propositions from product features. The focus will be on creating innovative product positioning, messaging, buyer persona profiles, key benefits and understanding the detailed reasons behind wins and losses including competitive landscape. You will be responsible for managing the launch of multiple products, coordinating with cross functional teams to achieve a successful launch. 

You will also serve as the external evangelist for your product offering, supporting sales growth with presentations and demos for the direct and indirect sales channels and key customers. You will also enable the sales organization with the appropriate training and sales tools/collateral.

As a member of the Marketing team, the Director, Product Marketing will:

• Work closely with Product and Sales to ensure an understanding of priorities and high-level requirements regarding road-map and client needs, including client launch plans.
• Manage product  pricing, packaging, positioning and collaborate on marketing communications.
• Manage sales enablement programs to support sales and marketing alignment and ensure client facing teams have appropriate resources, case studies and sales presentations.
• Support go to market initiatives by providing industry specific content and messaging
• Translate technical details into benefits for the user.
• Analyze and report product results.
• Champion solution positioning, strategic technology and channel partner engagement, validate market messaging.
• Develop and maintain an in-depth understanding of the identity authentication space, products and service offerings, including overall value proposition, features, functionality, competitive landscape and the verticals and use cases where they are relevant.
• Work alongside the sales team to understand the identity challenges of the world’s largest organizations, and how all of  Payfone products come together to solve those problems.  

EDUCATION & EXPERIENCE

• Strong preference for someone who has taken a company from startup to IPO
• Experience selling complex SaaS solutions to Fortune 500 companies.
• Well versed in strategic pricing and conducting competitive analysis.
• Excellent Powerpoint skills.
• Must be scrappy and a do-er.
• Bachelor's Degree.
• Desire to work in a fast paced, collaborative, environment.
• 5+ years of product management, solutions marketing or product marketing experience for an enterprise-focused software, SaaS, or web services company.
• 3-5 years' experience working at a start-up technology firm.
• Proven track record of creating industry and/or solutions-specific messaging and content.
• Strong research and analytical skills.
• Strong written and verbal communication and presentation skills
• Passion for measurement, metrics and continuous improvement across the organization.
• Project management skills, can manage multiple priorities in a dynamic environment.
• Degree in Business or Marketing. MBA Preferred.
• Able to commit to working in NYC headquarters on a daily basis.