Director of Product Marketing at 360Learning

| Greater NYC Area
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As the Director of Product Marketing, you are fully accountable for 360Learning’s go-to-market success. You are driving go-to-market strategy across product, marketing, sales and customer success. As part of the Strategy & Operations team, you will report directly to the VP of Strategy & Operations and work very closely with US co-founder & General Manager.
Accountabilities
360Learning saw 200% revenue growth in 2019, and your job is to triple ARR again each year by ensuring focus and effectiveness of cross-functional company resources. To achieve that, you will:

  • Establish the go-to-market vision & strategy and communicate it across the organization
  • Develop deep understanding of US buyer personas, by conducting customer research
  • Create product positioning, value propositions and messaging that resonates with the buying audience
  • Oversee launch strategy and launch planning, ensure consistent messaging, content and campaign strategies by coordinating product, marketing, sales, operations & customer success teams
  • Create ad hoc marketing & sales collateral to drive pipe creation and conversion, such as customer references, case studies, sales decks, scripted product demos, product documentation
  • Establish strategies to drive product adoption, retention, upsell and cross-sell for the product portfolio;
  • Identify market opportunities to expand US presence, partner with product management leaders to influence product strategy by leveraging quantitative & qualitative insights;
  • Conduct competitive analysis, develop battlecards & competitive positioning
  • Serve as market-facing subject matter expert (SME) and interface with industry analysts as the company representative
  • Monitor and report on the performance of the go-to-markets, results of related sales and marketing efforts
  • Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
  • Manage the hiring, development and retention of global product marketing talent

Profile

  • Bachelor’s degree required
  • Excellent written & oral communication skills
  • 3 to 8 years of product marketing experience with a B2B SaaS company
  • Previous product experience desirable
  • Pragmatic Marketing certification desirable
  • Enthusiasm for our company culture explained here

What we offer

  • Unique culture
  • Competitive salary
  • Flexible hours
  • Remote-friendly environment
  • Annual leave
  • Medical, Dental, Vision plan
  • Full autonomy within your scope
  • Many cool side activities with the team
  • Amazing colleagues !

Your recruitment process

  • Call with HR team
  • Interview with VP of Strategy & Operations and Director of Brand Marketing
  • Exercise
  • Meeting with the US team in New York
  • Interview with CEO
  • Reference check calls
  • Offer

About 360Learning:
At 360Learning we aim to change the way companies achieve growth with learning.
Our SaaS platform helps employees improve at their job and it allows leaders to be one step ahead of the competition. A pioneer in the “Collaborative Learning” field, we enable every team member to raise specific learning needs through our platform. From these needs, courses can be created with assistance from in-house experts” and improved between peers to maximize skills development.
Internally we created Convexity, an organization model whereby every team member can have an exponential impact. Convexity promotes autonomy around a well-defined scope, quantifiable objectives, replacing authority by responsibility and fostering a flexible way of working.
Created in 2013 by Nicolas Hernandez, Guillaume Alary-Raisonnier and Sébastien Mignot, 360Learning has offices in three countries (France, the United States, the United Kingdom) and has raised 50 million euros since its creation. The platform is used by 1200 customers (LVMH, Criteo, Toyota) worldwide and counts more than 1.5 million users.

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Location

Our office is located at 33 Irving Place. It is a We Work office. the neighborhood offers among the best restaurants in the city

An Insider's view of 360Learning

How would you describe the company’s work-life balance?

Your life, your way: We choose where, when and how we work.
No office hours. No mandatory office presence. No holiday validation. Only results matter.
Ponctual remote: 360Learners can decide to work a few weeks from other cities when they want. Currently, four 360Learners are nomads across Europe.

Emilie

Senior Talent Acquisition Manager

How do you collaborate with other teams in the company?

We all want to be 1% better today than yesterday. We go the extra mile to help others and make them feel awesome.

Sophie

VP Operations & Strategy

What are some things you learned at the company?

Continuous feedback: asking for, giving, receiving and using strong feedback.
Humble, honest feedback is the key to improvement.

Jean-Christophe

General Manager 360Learning NYC

How do you empower your team to be more creative?

High accountability: With low authority comes high accountability. We fully own our scopes, achievements and mistakes.

Guillaume

Co-founder 360Learning

How do you collaborate with other teams in the company?

Transparency: so that everyone has the necessary context to make the right decisions for the business, we make information available to anyone.

Liam

VP Brand Marketing

What are 360Learning Perks + Benefits

360Learning Benefits Overview

Our workplace:
- Unique decentralized culture: https://www.swipe.to/5618x
- Complete ownership of your role
- Flexible hours
- Holidays when you want
- Great C&B packages

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Team workouts
In-office yoga, In-office fitness classes, etc.
Perks & Discounts
Casual Dress
Pet Friendly
Bring occasionally your pet to the office!
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
We offer employees professional development opportunities like an annual individual budget for training, or the possibility to attend job-related conferences and seminars.
Lunch and learns
We host lunch and learn meetings on occasion.
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