Director of Product Marketing

| Greater NYC Area
Thank you for your interest in joining the Yieldstreet team! Due to the COVID-19 outbreak, we have slowed our hiring and are being thoughtful about which roles we bring on that are critical to our business at this time. We are carefully reviewing all applications on a regular basis and will be in touch should we deem your application a good fit for this position. We appreciate your patience as we navigate these uncertain times. 
Our mission is to empower people by helping them realize their next level, and we remain committed to supporting our employees, investors, and community during this global crisis. Here's how we're responding to the outbreak.
About the Role 
Yieldstreet is hiring our first Director of Product Marketing to lead the product marketing function. You will be responsible for developing our product positioning and executing key launches and campaigns to drive the adoption of Yieldstreet’s investment products, increase investor engagement and grow revenue. You will focus on the entire product lifecycle, from research and market intelligence through launch and continued product development. You will partner closely with Product, Design, Investments and Investor Relations to optimize our positioning and messaging for current and new investment products in order to drive meaningful growth to our platform. 
The ideal candidate will have a passion for Yieldstreet’s mission of helping investors Realize Their Next Level. You recognize the need for more people to access alternative investments and want to utilize your expertise to help investors understand the ins and outs of our platform and products.

What you'll do:

  • Lead Go-to-Market (GTM) planning and execution for new initiatives from idea through launch 
  • Ensure alignment and continuously manage the right expectations with all relevant stakeholders
  • Drive strategy around product positioning for existing investment products and new product launches
  • Articulate value propositions and messaging to inform marketing initiatives and product launches
  • Partner cross-functionally to assess market needs and opportunities, validate with clients, define value propositions and marketing/industry positioning
  • Lead, manage, and mentor a team of two marketers
  • Train and support the Investor Relations team to articulate our product value and competitive advantage
  • Establish KPIs and track the performance of the Product Marketing efforts to ensure that desired business outcomes are met
  • Conduct comprehensive market research to understand our investors, current market trends, the competitive landscape, and key investor insights 
  • Own the development of investor-facing marketing assets to support our investment product messaging such as product videos, emails, website copy and blog posts

What you’ll need:

  • 7-10 years of Product Marketing experience, with exposure to B2C marketing 
  • Bachelor's Degree or equivalent experience 
  • Previous experience in financial services with knowledge of various investment products; familiarity with alternative investments would be ideal
  • Previous management experience
  • Experience with determining product-market fit and delivering products to market
  • Proven experience launching new products and scaling a business
  • Proven success building company and product narratives that have resulted in category disruption and measurable impact
  • Ability to lead and communicate cross-functionally with other departments
  • Strong organizational and analytical skills 
  • Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
  • Ability to plan and execute on multiple projects simultaneously

About Yieldstreet
Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Commercial. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece.
Benefits 
We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office! 
This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is comprised of successful entrepreneurs with combined exits of over $1B, and we get social with each other during happy hours, exercise classes and team off sites! We're located in a beautiful new office in Midtown and our building is close to most major subway lines.
Yieldstreet is proud to be an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without discrimination or harassment based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • PlayFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines.
How Yieldstreet is Making a Difference: "These Types of Opportunities Didn't Exist Before"
Watch

An Insider's view of Yieldstreet

What are some social events your company does?

My favorite part of Yieldstreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! Yieldstreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at Yieldstreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Director of Product Management

How do you make yourself accessible to the rest of the team?

I sit amongst the team, grab lunch with the team, go to happy hours with the team and that is why I feel like I'm always in the know with the challenges and successes of the team. Being accessible doesn't have to just be scheduled and I expect that my team will / can come to me at any time or any place to address whatever needs to be addressed.

Matt

Head of Credit Underwriting

How does your team reward individual success?

I knew code wasn’t the only place I could contribute. Within a year I was involved on projects across 4 teams, was promoted to senior engineer, and now lead the mobile dev team. Last quarter I received our coveted Impala award, exemplifying that quarter’s mission: focus and blitz. My worst day at YS has been better than my best at any other job.

David

Senior Software Engineer

What are Yieldstreet Perks + Benefits

Yieldstreet Benefits Overview

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Fun committee, Running club, Book club, Chess and Board Game club, Group Fitness
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yieldstreet employees can contribute up to $2750 annually to their FSA. Yieldstreet also contributes to your HSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
All Full Time Employees are granted stock options and have a chance to own part of the company.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Summer Fridays!
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 4 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Yieldstreet offers pre-tax commuter benefits for all employees.
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Wednesday.
Happy Hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness Subsidies
Yieldstreet pays for fitness classes that we attend together as a team.
Professional Development Benefits
Job Training & Conferences
Yieldstreet offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book
Cross functional training encouraged
Promote from within
Customized development tracks
More Jobs at Yieldstreet3 open jobs
All Jobs
Finance
Marketing