Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Director, Retention Marketing

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THE ROLE

Peloton's Member Experience (ME) team is responsible for:

  • Ensuring a seamless, on-brand experience throughout the end-to-end member journey
  • Deploying tailored engagement and retention efforts to drive usage and minimize churn
  • Providing personalized and elevated support for our members whenever they need assistance

This role reports to the VP, Retention Marketing and will focus on delivering and analyzing subscription retention metrics and continuous testing of new initiatives to increase Member engagement and minimize churn. This role will be based at Peloton's HQ in NYC.

RESPONSIBILITIES

The Director, Retention Marketing will own all retention analytics and test new ways to keep Peloton Members engaged and active with a focus on inactive and less engaged Members. Responsibility for the role may include:

  • Reporting out on overall engagement and retention rates (and key drivers) to senior leaders as well as more detailed reporting for the retention marketing team
  • Analyzing cohort performance by product, geography, channel, and other factors to understand LTV
  • Working with internal stakeholders (e.g., Business Intelligence) and/ or outside vendors to develop a new predictive model to proactively identify Members most at risk to churn in order to target efforts to keep them engaged
  • Conducting analyses to understand when and why people churn, as well as constantly running tests for new strategies to keep Members engaged or win them back following inactivity or churn
  • Partner with our Product team to test and deploy improvements to the Member journey to decrease churn (e.g., personalized recommendations, better retry logic of failed payments, etc.)

QUALIFICATIONS

  • 5+ years of relevant experience, including retention marketing for a consumer subscription business
  • Excellent analytical skills – ability to formulate logical, data-driven business insights and test new ideas to improve retention
  • Strong leadership skills and ability to empower team to work independently
  • Comfort working collaboratively across multiple departments including but not limited to Business Intelligence, Product, and Content
  • Superior written and oral communication skills; ability to present comfortably with senior leaders
  • Ability to identify, prioritize, and focus on the tasks that drive the most value
  • Ability to work independently to deliver tangible, measurable results
  • Positive attitude and flexibility to adapt quickly as things change

ABOUT PELOTON

Founded in 2012, Peloton is an innovative tech company that brings members the best workouts possible, all from the convenience of their own homes via the Bike, Tread and iOS App platforms. Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Peloton believes in taking risks and challenging the status quo by continuously innovating and improving. We put our users, members, and customers first and we obsess over every touch point of the member experience – be it the studio, product or showroom. We like to hire the best and encourage all our associates to be Peloton’s brand ambassadors. Most importantly, we know that together we go far.


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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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