Skillshare
Skillshare is an online learning community for creatives.
Fully Remote
Remote

Director, Social Content & Culture Marketing

| Remote
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We’re looking for an outstanding social leader to develop and execute a world-class strategy that inspires creator communities to engage with and love the Skillshare brand.

In this role you’ll elevate our presence as an influential creative voice, defining how we entertain, educate and authentically express ourselves across Instagram, TikTok, Pinterest, LinkedIn and Twitter. You’ll bring our vision and values to life through bold, innovative content and storytelling while staying ahead of the curve on channel best practices and audience preferences. You’ll ensure that we are at the frontlines of culture as it unfolds, researching and evaluating current events, trends, movements, and influencer marketing opportunities both in real-time moments and as part of longer-term integrated brand plans.

As coach and champion of a growing team, you’ll develop best-in-class talent who can think strategically and execute creatively. You’ll oversee flawless delivery of assets and copy and own social reporting, working closely with platform analytics to crystallize insights and continuously improve campaign performance. 

What you'll do day-to-day:

  • Develop a cohesive social voice that adapts to new and existing platforms through storytelling, engagement, and connection
  • Create and own plans for always-on organic and paid social activations including premier creative events such as SXSW and AdobeMAX
  • Partner with our in-house Brand Studio, Growth Marketing, and content programming teams to develop and execute campaign launch strategies 
  • Coach and grow a small team that manages execution across all social channels, as well as social listening and community management
  • Create, maintain, and evolve processes and systems to ensure effective messaging across platforms and KPI achievement - constantly seeking a balance between engagement and growth

Why we're excited about you:

  • Our ideal teammate balances left-brain creativity with right-brain analysis of audience, media, and market insights to inform planning and achieve results
  • You live and breathe social and are first to identify new products, platforms, content trends, and best practices, driven by a desire to elevate the function and lead the category 
  • You thrive on knowing what’s trending in the arts, fashion, music, television, pop culture, sports, entertainment, news, and current events, with a strong POV on how brands can participate in and shape the conversation
  • You are equally comfortable as an individual contributor producing content as you are managing a network of strategists and creators to deliver break-through creative assets 
  • You’re an empathetic problem solver and hands-on leader who is not just repeating what’s been done, but guiding the team to build what is next
  • A plus if you have managed and scaled social programs for a global brand, in partnership with regional leads (either in-house or at an agency)

Why you're excited about us:

  • Impact: You’ll have deep impact within Skillshare by defining how we show up in culture and conversation and connect with a global audience
  • Growth: You’ll have the opportunity to wear many hats while growing your leadership, influence and responsibility within the org
  • Team: We have a passionate, talented team that elevate each other and are truly the most fun to work with
  • Mission: We’re doing work that matters – inspiring people around the world and empowering them to pursue their creativity.
  • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Skillshare:

Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC, Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.

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Where we are

Previously headquartered in New York, we're now a fully distributed company, with team members across the United States and around the world.

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • SASSLanguages
    • jQueryLibraries
    • ReactLibraries
    • WebpackLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • YiiFrameworks
    • MySQLDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
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What are Skillshare Perks + Benefits

Skillshare Benefits Overview

At Skillshare, we strive to create an inclusive culture in which each person is compensated fairly, has robust learning and development opportunities, and feels supported in bringing their whole self to work. We also believe that doing your best work means living a full life – that means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

Our perks include:

- Health, Dental and Vision coverage
- 401(k)
- Unlimited vacation (with a required minimum!)
- 14 weeks parental leave (gender neutral)
- Paid sabbaticals for tenured employees
- Learning and conference stipends
- $750 stipend for setting yourself up for success at home (think: desk, headphones, plants, ergonomic chair)
- Monthly reimbursement of up to $75 for high-speed internet services
- Stipend for mental health/well-being tools (Headspace, Talkspace, Peloton, etc.)
- Monthly coffee/tea reimbursement of up to $25
- Ongoing manager training with LifeLabs
- Inclusion workshops with Paradigm

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
In addition to our social committee, we have dedicated Diversity & Affinity groups in which team members decide to come together around a shared identity or background.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We offer both short- and long-term disability insurance.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Read more about how we think about equity compensation here: https://medium.com/swlh/a-no-b-s-guide-to-startup-stock-option-grants-526a8bc33c2b
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Skillshare offers 14 paid weeks of paid parental leave to both birth-giving and non-birth-giving parent/s.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Skillshare creates professional development opportunities by offering an annual budget to attend external conferences, in addition to ongoing internal learning programming.
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

In addition to the above, we also offer a number of perks around flexibility – including the option between a 1-month bonus or sabbatical at your 3-year mark. Our 100% remote environment comes with the ability to set up your at home workspace with a $750 wfh stipend as well as the option to utilize our partnership with Industrious Co-Working space for those who want to work outside the home.

An Insider's view of Skillshare

What are some social events your company does?

Moving fully remote has meant changing our approach to team-bonding. We are keeping the energy up with happy hours, trading Zoom backgrounds, and, recently, our affinity group for women of color hosted company-wide trivia that kicked off with a Rihanna dance break.

Chantel

Senior Creative Producer

How do you collaborate with other teams in the company?

Cross-team collaboration is frequent and organic at Skillshare; we foster a uniquely friendly atmosphere of openness and shared purpose. Through cross-team threads, project-based meetings, comments on RFC's, pull request reviews, Q&A sessions, and, of course, simple conversations, collaboration commonly happens across a table or across time zones.

Justin

Director of Engineering

What are some things you learned at the company?

I was immediately impressed and encouraged by the creative problem solving at Skillshare. Data plays a huge part in learning about our members, determining the most popular classes, and fostering creative community. I was a student within the community long before helping build it. My favorite experience so far has been learning watercolor basics.

Zhen

Director of Business Intelligence

How do you make yourself accessible to the rest of the team?

As a management team, we strongly believe in making ourselves accessible. This includes: 1:1s with direct reports, skip-level meetings, team-wide meetings, coffees with people across departments, and attending team events. More broadly, we apply the same foundational rule we all learned in kindergarten: treat people the way you want to be treated.

Sabrina

COO

What kinds of technical challenges do you and your team face?

We're in an exciting position - we have a product that we believe in and a community that believes in us. The question we face is: how can we build a platform which works for the Skillshare of today, but will scale to the needs of the Skillshare of the future? It’s not enough to keep up with growth; we must build for where our growth will take us.

Samantha

Director of Engineering

Skillshare Careers In NYC
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