ABOUT THE TEAM
theSkimm is hiring a full-time Director of Social Media to expand our brand presence and engage our audience across social media platforms. Reporting to our SVP, Brand Marketing & Communications, this role is creative meets data. You will be responsible for developing social media content that fosters a deep sense of community and grows both brand engagement and revenue. You will manage a team of social media producers and will collaborate closely with theSkimm's Video, Audio, Editorial, Design, Sales, and Marketing teams.
WHAT YOU'LL BE DOING

• Leading overall social media strategy for official brand accounts (Instagram, TikTok, Facebook, Twitter, LinkedIn) for social-first content, all tentpole campaigns, timely news and content initiatives: news, money, well, career, branded, audio, video, marketing
• Managing a team of social media producers and creating clear processes and operations for the team
• Directing the creative and editorial operations of all organic and sponsored social media content
• Leading pitch meetings to optimize timely news and culture content and setting the posting schedule across multiple social media channels
• Editing and approving all social media posts, ensuring alignment with voice, brand, and content tentpoles
• Establishing theSkimm's brand and news presence on social - developing a clear distinction and purpose between it and our other news platforms
• Analyzing performance data and innovating the social strategy to optimize and grow performance metrics
• Creating the high-level social strategy for large-scale marketing and content campaigns
• Representing our social channels in cross-departmental meetings
• Administering all third-party and internal social media tools and content management systems

WHAT WOULD SET YOU UP FOR SUCCESS

• 6-8 years of social media experience with a proven track record of increasing audience engagement, building brand equity, and driving revenue growth
• Expertise in publishing content for Instagram, TikTok, Facebook, Twitter, and LinkedIn
• Experience leading strategy and execution for a news & information, consumer, and/or emerging brand
• Superior news judgement, research, and fact-checking expertise
• Experience working with breaking news deadlines and ability to be on-call for breaking news over the weekend
• Strong managerial skills and the ability to uphold an environment of learning, growth, and mentorship within a growing team
• A player/coach mentality who can think big picture while still getting your hands dirty
• Expertise and passion for culture, trends, and new media ventures

WHAT WOULD SET YOU APART

• A strong understanding of theSkimm's brand and voice and ability to communicate its message with consistency
• Art direction experience in graphic design, illustration, videography, and/or photography
• Experience executing on branded content
• Knowledge of copyright laws for social media publishing
• Experience with Dash Hudson, Figma, Falcon, CrowdTangle, Instagram Insights, and Asana

WHAT WE OFFER

• Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
• Competitive salary and equity packages
• Flexible vacation policy and generous holiday observances
• One Medical Membership
• Gym membership reimbursement
• Complimentary access to theSkimm's growing suite of membership products 
• The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM
theSkimm is a mission-driven digital media company giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm'rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm's flagship product, the Daily Skimm, remains the fastest-growing newsletter on the market, and the company continues to innovate, finding new ways to Skimm everything from finance and careers to voting, wellness and downtime. theSkimm's product suite has expanded to include two top-rated podcasts, "Skimm This'' and "Skimm'd From the Couch," theSkimm mobile app, Skimm Money and Press Pause newsletters, a new virtual course series called SkimmU, and Skimm Studios for innovative in-house video and audio content. theSkimm's first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list.
And we're not done. By continuing to grow the breadth of theSkimm offerings in the life's necessity categories and expanding our products across events, commerce, customized content and audio, theSkimm ecosystem will become the go-to resource for this generation -- and the ones that follow -- in the most critical areas of their lives. Join us!
This is a full-time role with flexibility for remote work. Our office is based in New York, NY and is currently closed due to the COVID-19 pandemic. Our employees are working remotely. We are aiming to re-open our beautiful office in January 2022. When we do return, our workforce will be a hybrid model, meaning we will have employees in the office as well as employees working from home. We're still finalizing exactly what that will look like!
We will require vaccinations for anyone coming to our office. We are following CDC recommendations for any additional boosters, and will always follow CDC and NY state guidance on wearing masks in the office.