Director, User Acquisition & Growth

| Greater NYC Area
Company Description:
Quartet is a pioneering healthcare technology company striving to improve the lives of people with mental health conditions. We connect people to a personalized care team to get them the right care at the right time. Our collaborative technology platform and range of services brings together physicians, mental health providers, and insurance companies to effectively improve patient outcomes and drive down healthcare costs. Backed by $153MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners and Centene Corporation, Quartet is headquartered in NYC and is currently operating in several markets across the United States — Pennsylvania, Washington, Northern California, New Jersey, North Carolina, Louisiana, and Illinois.
 
THE ROLE

The mission of this role is to collaboratively envision, build, and lead Quartet’s capacity to scale user acquisition, and continued growth, engagement, and retention. You’ll drive creative, data-driven, user-centered campaigns that position Quartet to meet ambitious acquisition campaigns in all markets. You will creatively engage existing users to improve initiation, utilization, and engagement. Internally facing, you’ll collaborate cross-functionally to design, test, and iterate creative campaigns.

Reporting to the VP, Marketing & External Affairs, you’ll collaborate as a leader on a team that collectively champions the following areas for Quartet: 1. User Acquisition and Growth Marketing (driving user acquisition, growth, and engagement); 2. Communications and PR (building our brand and telling stories); and 3. Public Affairs (building partnerships and engaging key influencers across policy, health, and culture).

ACCOUNTABILITIES

You’ll unlock the next wave of marketing-driven acquisition and growth at Quartet, building a culture of data-informed campaigns to optimize creative, channels, audience segmentation, and execution.

Research & Insights

  • Create a research-informed culture that leverages data-driven & market research insights to identify opportunities & make decisions. Showcase ROI over time as new strategies, targeting, testing, and campaigns are designed and executed.
  • Build collaborative feedback loops with the Business Intelligence and Product Teams, to gain better understanding of user lifecycle and craft high-impact growth strategies across all parts of the user funnel.
  • Leverage research & data insights to inform campaign strategy, constantly iterating by audience segment to strengthen acquisition + retention performance.
  • Position Marketing & External Affairs as the in-house expert of understanding Quartet’s audiences by market, geography (rural vs triangle), line of business (Medicaid, commercial, etc), practice (system v independent), etc.

Creative Campaigns & Engagement

  • Drive thinking around creative tests, placements, landing pages, audiences, and channels (new and old) to scale user acquisition and growth campaigns. You’re intimate with our user segments, leveraging insights to develop audience-specific messaging and campaign strategies to optimize communication and channels with users, end to end.
  • Build market-specific launch and user acquisition strategies, to hit company-wide engagement numbers. Ensure strategies are reflective of market-research and data-driven insights, segmenting by market.
  • Grow Quartet social media and paid advertising functions to drive targeted campaigns that grow awareness, affiliation and acquisition among users.
  • Develop campaigns that engages users and improves active rate.

Cross-Functional Collaboration & Leadership

  • Inspirational and engaging leader, coach and mentor capable of investing in growing a team.
  • Serve as a strategic thought partner with the Director, Public Relations & Communications and VP, Marketing & External Affairs; Work closely with Communications vertical team to inform user-centered messaging.
  • Position the Marketing & External Affairs team as a collaborative team with an increasingly strong ROI, developing transparent reporting infrastructure through which outcomes and decisions are assessed, sharing with key players throughout company.
  • Build highly collaborative, cross-functional, trusted relationships across Quartet (with Product, Business Intelligence, Patient and Provider Success, New Markets, etc), to develop a comprehensive view of the user journey and meet ambitious growth targets.

MINIMUM QUALIFICATIONS

  • BA/BS with 8+ years of experience in user acquisition or growth marketing, or related fields
  • Proven track record of delivering measurable business outcomes by combining the full scope of digital marketing levers with relevant data insights.
  • Passion for data and proven experience analyzing a marketing funnel; ability to identify and measure different growth opportunities and to develop successful strategies to meet them
  • Passion for the creative areas such as subject lines, calls to action (we do!), and crafting messaging and content for different audiences.
  • The ability to think strategically, synthesize complex ideas into actionable recommendations, and develop comprehensive, data-driven marketing plans
  • Strong written and verbal communication skills.
  • You are kind to people, can get along well with others, and have a passion for our mission
  • Strong data and technical proficiency, including experience with BI tools such as Tableau, Looker, etc.
  • Familiarity with Salesforce and integration with marketing platforms.
  • Tested approach to navigating health care market is important.
Employee Benefits for Quartet include: Unlimited vacation, volunteer opportunities, catered lunches, snacks, team events and outings, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental leave, commuter benefits, 401K, stock option grants, gym benefits.
 
Want to know what Quartet life is like? Click here to meet our team.
 
Quartet is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Quartet does not accept unsolicited headhunter and agency resumes. Quartet will not pay fees to any third-party agency or company that does not have a signed agreement with Quartet.
 
Please note: Quartet interview requests and job offers only originate from quartethealth.com email addresses (e.g. [email protected]). Quartet will also never ask for bank information (e.g. account and routing number), social security numbers, passwords, or other sensitive information to be delivered via email. If you receive a scam email or wish to report a security issue involving Quartet, please notify us at: s[email protected].
 
Have someone to refer? Email [email protected] to submit their details to us.
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • Sci-KitLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • PySparkFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

Location

We're right by wifi-enabled Bryant Park, so you can take that meeting outside! Plus, lunch spots galore (priorities) and easy access to trains.

What are Quartet Health Perks + Benefits

Quartet Health Benefits Overview

Quartetians receive unlimited vacation, volunteer opportunities, catered lunches, snacks, team events and outings, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental leave, commuter benefits, 401K, stock option grants, gym benefits.

Culture
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Plus: Life insurance. Enhanced mental health benefits. Paid membership to One Medical. Pre-tax health, transit and dependent care flexible spending accounts. Unlimited vacation and sick leave, and competitive family leave policy. Amazing office with stocked kitchen, weekly yoga, meditation services and regular company gatherings.

More Jobs at Quartet Health14 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Data + Analytics
new
New York
Marketing
new
New York
Developer
new
New York
Design + UX
new
New York
Design + UX
new
New York
Developer
new
New York
Operations
new
New York
Data + Analytics
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York