Director of User Marketing

| Greater NYC Area
Hi, we're Brigit! A financial health app for the everyday American. By using cash flow data to automate finances, not only do we help people today, but also empower them to start saving for tomorrow. Brigit analyzes data from billions of individual bank transactions and formulates a deep understanding of each member’s cash-flow mismatches and spending habits. Using that data, we're able to send no-fee predictive advances and help millions of Americans avoid late payment fees, predatory overdraft fees, and interest rates. Our initial product is focused on disrupting the predatory $44 Billion payday loan and overdraft market and our future products will continue to empower and improve the lives of over 100M underserved Americans.

We are looking for an experienced marketer to lead and scale our Lifecycle and Retention Marketing programs. As the Director of User Marketing, you will cover a broad set of retention and engagement campaigns across email, push, SMS, and in-app channels. This role will drive cross-functional efforts across lifecycle marketing, working with product, engineering, and analytics. We are seeking someone who sees the value in approaching every problem from both a data-driven and creative standpoint and is passionate about making an impact both internally and externally.

You will be responsible for formulating and executing our strategy to increase retention, user value, and referral acquisition. As a leader, you will work at the strategic level (generating bold and innovative ideas for growth, developing seamless onboarding and engagement user journeys, enhancing audience segmentation) and at the tactical level (designing, launching, and analyzing campaigns and programs).

What you’ll be responsible for

  • User metrics such as sign up rates, retention and churn, product usage, and referrals.
  • Management and development of a small team focused on executing our User Marketing strategy.
  • Cross-functional alignment within the marketing team (paid acquisition, content marketing, PR) and across the broader organization (finance, engineering, design, product) to set, track, and achieve company objectives.
  • Improve our capacity for continual, creative, rigorous, and data-driven enhancements to user communications and the user experience.

What you’ll do

  • Own the customer lifecycle strategy to convert free members to paid subscribers, increase user engagement and retention, develop loyalty, increase referrals, and maximize lifetime value.
  • Set, track, and report team metrics and KPIs.
  • Develop, execute, analyze, and optimize multi-channel programs for acquisition, retention, win-back, and growth. 
  • Manage and improve new and existing programs by testing copy, graphics, timing, delivery, and other changes.
  • Monitor all programs for adherence to legal and brand standards.
  • Administer and enhance our user marketing technology stack.
  • Sit on a cross-functional product team and participate in product discovery, design, implementation, launch, monitoring, and improvement.
  • Be our lifecycle marketing expert; stay current on tactics, tools, technologies, and best practices.

Who You Are

  • Strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations.
  • Excellent analytical and problem-solving skills Hands-on and detail-oriented.
  • Effective communicator; courage to challenge with candor.
  • Strong cross-functional leadership and relationship building ability.
  • Work with humility, empathy, and a service-oriented attitude of “Member First”.
  • Experience in hiring and managing a team.



We're backed by leading VC's, including DCM, Canaan Partners, NYCA, and a number of the world's most influential social impact investors. If autonomy, ownership, and having meaningful input in the company you work for is important to you, come join our growing team!

Our Benefits & Team
-Competitive compensation package with stock options at a high-growth startup
-Day 1 benefit coverage for health, dental, and vision
-401k participation
-Offer competitive paid parental leave policy
-Flexible PTO
-Dog friendly office
-Employee wellness initiatives
-Monthly reimbursements

At Brigit, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • SpringFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FIGMADesign
    • ZeplinDesign
    • AbstractDesign
    • AsanaManagement
    • JIRAManagement
    • IterableEmail

Location

Our office is conveniently located in Flatiron, close to Union Square and within walking distance of the L/N/Q/R/W/4/5/6 trains.

An Insider's view of Brigit

What’s the vibe like in the office?

Our office is unique. However, it is not simply the walls of the office that make it so. Every Brigiteer helps construct a fantastic workplace. Whether it be a co-founder taking time to teach us how to make an espresso, or collaborating across teams to add that special touch to our app. We see each other not just as coworkers, but as a family.

Jahmal

Customer Experience Specialist

How do you collaborate with other teams in the company?

You can write anywhere in the office. Walls, desks, windows…..really wherever you come up with an idea, there's always a marker close by to jot your best ideas down. It’s a very collaborative group and we work best when we can express ourselves visually.

Shruti

Growth Strategist

What makes someone successful on your team?

We recognize each other's successes and reward our efforts through encouragement, empowerment, and engagement. Through shared trust and appreciation, we motivate each other to achieve both our individual and team aspirations while maintaining Brigit's mission and core values.

Vicky

Software Engineer

How would you describe the company’s work-life balance?

Everyone at Brigit does a great job of promoting and maintaining a healthy work-life balance. It's important that work doesn't add any more stress to handling personal situations! Everyone has individuality in how they schedule their workload to meet deadlines. Any and all suggestions on how to keep a sustainable balance are considered team-wide.

Jack

Software Engineer

What are Brigit Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Free lunch on Thursday!
Happy Hours
Happy hours are hosted on occasion
Pet Friendly
Brigit's pet policy is dog friendly daily
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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