Director/Senior Director, Growth Marketing, Flatiron HC
We're looking for a Marketing leader to help us accomplish our mission to improve lives by learning from the experience of every cancer patient. Here's what you need to know about the role, our team and why Flatiron Health is the right next step in your career.
What You'll Do
In this role, you'll lead the Flatiron HealthCare (HC) Growth Marketing team to expand the footprint of our value based care (VBC) and revenue cycle management (RCM) products and solutions into additional markets. You’ll lead demand generation strategy and customer acquisition activities to deliver Flatiron’s story to hospitals and health systems, academic medical centers, commercial payers, and our practice partners. In addition, you'll also:
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
- Define the strategy for launching new products and services to our market, including purpose, positioning, pricing and target market, and collaborate with our Product and Operations team on strategy and approach
- Own the messaging and positioning for our VBC and RCM product solutions and the content and sales enablement strategies used to close opportunities
- Devise the campaign strategy and hierarchy with focus on customer acquisition and ensure that events and tactics utilize a clear and compelling narrative that shows how Flatiron enables practices to be successful
In this role, you will work closely and cross-functionally with the Sales, Business Operations, Clinical, Product Management, RCM, and Value Based Care Operations teams to drive value for our customers and business, and build strong and thriving relationships in our marketplace. This position reports to the VP, Head of Marketing - Flatiron HC.
Who You Are
You're a Marketing expert with 8+ years of experience leading a team to tell a clear and compelling corporate story, and grow your customer base. You're excited by the prospect of rolling up your sleeves to tackle meaningful problems each and every day. You’re a kind, passionate and collaborative problem-solver who seeks and gives candid feedback, and values the chance to make an important impact.
- You have led a team of 3-5+ people previously, and have successfully empowered and inspired managers reporting to you to create a high-performing, diverse and sustainable team
- You and your team have created impactful content in areas of interest to your customers, showcasing the thought leadership and innovation that makes customers choose your company as their partner
- You have led marketing launches of products to market, including aligning on the purpose of the product, and defining the positioning, pricing and target market
- You are a clear and compelling storyteller, and you are able to distill the core of why customers should work with your company, and incorporate this into a broader marketing strategy
- You are a problem-solver, and you can break down complex challenges into solvable parts and recommend compelling solutions
- You are exceptionally organized and reliable, and you inspire and motivate high quality delivery, collaboration and performance from those around you
- You build strong relationships and collaborate effectively with colleagues from a range of backgrounds and disciplines.
- You have a clear understanding of a Product Marketing framework and the interactions of Product Marketers with their various cross functional counterparts.
- You understand demand generation best practices including the framework of the marketing funnel and how to monitor and measure progress of marketing sourced leads.
If this sounds like you, you'll fit right in at Flatiron.
Extra Credit (Optional to add extra credit)
- You have run successful large events before (mix of in-person and virtual events a plus) including corporate conferences and meetings, and you have successfully managed a large budget, negotiated vendor contracts and delivered measurable impact through these events
- You have worked with oncology or healthcare practices before
- You have experience and knowledge of the revenue cycle management framework in ambulatory care settings
Why You Should Join Our Team
A career at Flatiron is a chance to work with everyone involved in the future of cancer care and research—all under one roof. Researchers, data scientists, designers, clinicians, technologists and many more all work together to improve cancer care and accelerate research.
At Flatiron, we strive to build and maintain an environment where employees from all backgrounds are valued, respected and have the opportunity to succeed. You'll also find a culture of continuous learning, broad and inclusive employee support offerings, and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between. We offer:
- Flatiron University training curriculum which includes presentation skills, meeting mastery, coding languages and more
- Career coaching opportunities
- Hackathons for all employees (not just our engineers!)
- Professional development benefit for attending conferences, industry events and external courses
- Work/life autonomy via flexible work hours and flexible paid time off
- Generous parental leave (16 weeks for either parent)
- Back-up child care
- Flatiron-sponsored fitness classes
Flatiron Health is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.