OUR TEAM

Kinship’s Growth team is composed of super-savvy marketing professionals from a variety of backgrounds. From PR and social pros, entrepreneurs, published authors, marketing gurus, award winners, skincare enthusiasts, wellness wunderkind, and so much more! Our diverse set of experiences allow us to collaborate with open minds, puppy-like curiosity, and infectious excitement for being a pivotal team in truly shaping a better world for pets and pet parents. And, we are FUN! By joining our team you’re guaranteed to LOL IRL, easily make work BFFs, and enjoy your fill of cute pet videos and hilarious virtual happy hours.

HOW YOU’LL CREATE A BETTER WORLD FOR PETS

We’re looking for an experienced /eCommerce Manager to play a critical role in the performance and management of our direct-to-consumer websites for both WISDOM PANEL™ and WHISTLE™ . In this role you’ll be responsible for working with cross-functional teams to deliver campaign landing pages, online promotions, product description pages, store and pricing updates and more. You will play a critical role supporting and evolving the Whistle.com and Wisdompanel.com websites with a view to driving incremental sales. 

This role is for an experienced and analytically strong digital marketer with a strong background in conversion rate optimization and SEO.

RESPONSIBILITIES:

• Evaluate DTC site performance/goals and propose DTC projects and enhancements that will improve conversion and increase sales
• Work with key stakeholders to build a testing plan and execute web optimization A/B tests designed to improve a variety of business-critical metrics including top of funnel traffic, sign ups, conversion rates etc.
• Manage A/B testing and user testing
• Craft effective project briefs to ensure needs and success measurement are accurately captured
• Identify, lead and implement technical, content and optimization SEO opportunities to grow quality web traffic and conversions from organic search.
• Analyze web trends, traffic quality and impact of web changes on key metrics. Implement and maintain our web analytics taxonomy and tagging, create UTMs tag when needed
• Stay current with advances in digital marketing, competitive landscape, and macro environment 
• Drive continued innovation and best practice implementation 
• Develop and implement an ongoing testing culture
• Act as the point person on website-specific Growth projects and programs, communicating and coordinating information between stakeholders as needed
• Ensure proper goals are established and tracked properly in analytics tool
• Monitoring site performance for issues, bugs, outages, etc. Coordinating with Product and Engineering on troubleshooting, issues and resolution
• Perform CMS-based content changes to the site to improve user-experience, SEO ranking and authority
• Manage site tags
• Analyze and report on store  growth performance and improvements
• Have a constant understanding of the competitive DTC landscape to ensure brand store offers best-in-class experience. 
• A collaborative “Yes, and” attitude.
• Strong attention to detail and organization skills.
• Exceptional written and verbal communication skills

MUST HAVES:

• 5-8 years of web marketing experience in DTC for consumer goods. Experience with subscription models a plus. 
• Extensive hands-on experience managing Shopify website
• Advanced experience with A/B testing tools such as Optimizely, Intellimize etc and running experiments.
• A thorough understanding of the technical aspects of managing a website, including technical and content SEO, analytics, UX, domain management, SKUs management, price update and platform-tools
• Experience with performance optimization and analysis tools, such as Google Analytics and Google Search Console
• A good understanding of SEO and content strategies
• Bonus Points:
• Basic JavaScript, CSS and HTML skills
• Experience working with Google Tag Manager
• Extra Bonus: Ultimate dog/pet lover and passionate about improving the lives of pets
• Experience with web CMS systems; Prismic experience a bonus

We strive to hire people who are passionate about our purpose. For all of our roles, we look for candidates who will add to our culture and grow with us. We believe what we do is just as important as how we do it, and we aim to hire people who are:

Optimistic. Those who are Courageous. Who’s boundlessly energy and enthusiasm for what’s next shines through in everything they do. We seek to work with people who are intrinsically happy, and who will drive our vision and purpose while managing the complexities of our businesses.

Purposefully Inquisitive. Those who Learn at Pace and use their deep business insights to cultivate innovation. We want the trailblazers in tech. Those who are entrepreneurs at heart, ask the tough questions, adapt quickly to new situations, and analyze data in new ways to push our big ideas forward.

Open to All. Those who Value Difference. People who are inclusive leaders and believe that our differences make us better. We hire people who are naturally collaborative, thrive in a flat and flexible organization, and seek broad perspectives in their work.