Email and Digital Marketing Manager
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Movable Ink is looking for an innovative email and digital marketing to play a key role on our Growth Marketing team.
Responsibilities of the Email and Digital Marketing Manager:
- Lead digital marketing strategy focused on net new and existing customers, who are some of the world’s most innovative digital marketers themselves
- Create and execute email marketing programs including newsletters, customer and prospect nurture programs and triggered emails
- Leverage Movable Ink’s technology to execute innovative cross-channel campaigns for acquisition, retention and lifecycle marketing
- Work with sales operations to grow marketing database, maintain data cleanliness, and develop our segmentation strategy
- Scale and manage webinar program
- Create campaign landing pages and optimize our web presence
- Partner with design, marketing and sales ops teams on campaign management
- Leverage analytics to measure and optimize programs
Basic Requirements:
- 3+ years experience in email marketing, demand gen marketing or digital marketing
- Experience with marketing automation (Marketo preferred), Email best practices, CRM (Salesforce preferred), and webinar platforms
- An exceptional communicator
- Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
- Ability to work on multiple initiatives in a highly dynamic and fast-paced environment
- Quantitative and metrics-driven thinking and approach to marketing planning and execution
- BA degree or equivalent experience
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