Email Marketing Developer
About the Role
We are searching for an Email Marketing Developer that helps us to not just get more campaigns out of the door quicker, but to also maximize our creative potential (e.g. highly personalized campaigns) by utilizing HTML and variable data development.
Own the execution, administration, optimization, testing, and management of our branded lifecycle campaigns, including but not limited to email, text, in-app, and push communications.
Be our subject matter expert when it comes to all things ESP, channel best practices, and strategic A/B testing.
Key Responsibilities
Strategy:
- Develop and build the foundation that allows us to execute highly customized campaigns based on where the consumer is in their lifecycle, their individual data points, and the actions we need/want them to take next.
- Develop in collaboration with Copywriters, PMMs, brand, and legal a copy, image, and content library we can easily pull from to execute faster and more streamlined communications.
Execution:
- Proactively partner with cross-functional teams (copy, design, analytics, operations) to execute marketing campaigns and analyze program/campaign effectiveness.
- Administer, optimize, and manage our lifecycle management platform (iterable), including streamlining and monitoring existing flows, data integrity, hygiene, and monitoring performance.
- Depending on the creative either use existing templates or code emails from scratch, test, receive approval from relevant parties, and deploy campaigns on time.
- Design, build, and execute comprehensive lead flow processes for lifecycle marketing campaigns, lead nurture programs, survey forms, and emails.
- Create and manage campaign calendars for all branded lifecycle marketing efforts.
- Keep track of and share marketing channel (software) enhancements and best practices to help drive new creative strategies and ideas.
- Be our ESP liaison.
- Develop, execute, measure, and report on ongoing A/B testing strategy to drive engagement, conversions, and loyalty.
Reporting:
- Generate, distribute, and present reports to track campaign results on a channel level, incl. weekly biz reviews.
What success looks like:
- By the end of day 30 you have become an iterable expert and execute email campaigns on your own.
- By the end of day 60 you not just execute email campaigns, but also push, text, and in app communications.
- By the end of day 90 you have started building out the content library and we can use first copy/content block variables.
About You
- At least 3 years of experience as an Email Marketing Developer
- Expert in HTML development
- Experienced in using customer retention platforms like Braze, Iterable etc
- Strong analytical skills
- Highly detail oriented
- Excellent communication skills
- Proactive, able to work independently and prioritize effectively
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
- Competitive salary packages and bonuses
- Comprehensive medical, dental, vision and life insurance benefits
- Equity based compensation
- Wellness perks
- Paid parental leave
- Unlimited Paid Time Off
- Learning and Development resources
- Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.