Email Marketing Developer

| Greater NYC Area | Remote
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About the Role

We are searching for an Email Marketing Developer that helps us to not just get more campaigns out of the door quicker, but to also maximize our creative potential (e.g. highly personalized campaigns) by utilizing HTML and variable data development.

Own the execution, administration, optimization, testing, and management of our branded lifecycle campaigns, including but not limited to email, text, in-app, and push communications.

Be our subject matter expert when it comes to all things ESP, channel best practices, and strategic A/B testing.

Key Responsibilities

Strategy:

  • Develop and build the foundation that allows us to execute highly customized campaigns based on where the consumer is in their lifecycle, their individual data points, and the actions we need/want them to take next.
  • Develop in collaboration with Copywriters, PMMs, brand, and legal a copy, image, and content library we can easily pull from to execute faster and more streamlined communications. 

Execution:

  • Proactively partner with cross-functional teams (copy, design, analytics, operations) to execute marketing campaigns and analyze program/campaign effectiveness.
  • Administer, optimize, and manage our lifecycle management platform (iterable), including streamlining and monitoring existing flows, data integrity, hygiene, and monitoring performance.
  • Depending on the creative either use existing templates or code emails from scratch, test, receive approval from relevant parties, and deploy campaigns on time.
  • Design, build, and execute comprehensive lead flow processes for lifecycle marketing campaigns, lead nurture programs, survey forms, and emails.
  • Create and manage campaign calendars for all branded lifecycle marketing efforts.
  • Keep track of and share marketing channel (software) enhancements and best practices to help drive new creative strategies and ideas.
  • Be our ESP liaison. 
  • Develop, execute, measure, and report on ongoing A/B testing strategy to drive engagement, conversions, and loyalty.

Reporting:

  • Generate, distribute, and present reports to track campaign results on a channel level, incl. weekly biz reviews. 

What success looks like: 

  • By the end of day 30 you have become an iterable expert and execute email campaigns on your own.
  • By the end of day 60 you not just execute email campaigns, but also push, text, and in app communications.
  • By the end of day 90 you have started building out the content library and we can use first copy/content block variables.

About You

  • At least 3 years of experience as an Email Marketing Developer
  • Expert in HTML development
  • Experienced in using customer retention platforms like Braze, Iterable etc
  • Strong analytical skills
  • Highly detail oriented
  • Excellent communication skills
  • Proactive, able to work independently and prioritize effectively
What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Equity based compensation
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources
  • Flexible working hours 

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • SpringFrameworks
    • MongoDBDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • HootsuiteCMS

Location

249 W 17th Street, New York, NY 10011

What are MoneyLion Perks + Benefits

MoneyLion Benefits Overview

Here at MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

Excellent medical, dental & vision insurance plans
Paid parental leave
Unlimited* Paid Time Off
Learning and Development resources, and more

Culture
Open door policy
OKR operational model
Open office floor plan
Employee resource groups
Quarterly engagement surveys
In-person all-hands meetings
In-person revenue kickoff
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Diversity employee resource groups
Here Women Roar AfroLion RoarWithPride
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Mother's room
Professional Development Benefits
Job training & conferences
Mentorship program

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