Company Description

At Expert Institute, we’re building the future of legal technology. Our cloud-based expert consulting platform, Expert iQ, empowers attorneys with the expertise and solutions they need to win.

We’re proud to support many of the nation’s most prominent law firms. Together with our network of 3 million+ subject matter experts, we’ve played a significant role in securing over $20 billion in recovered value. Over the past decade, we’ve worked on the most prominent cases, ranging from recent civil rights, Big-Tech, pharma, and major league sports-related litigation.

All of this happens through a SaaS-enabled model: our team is the fuel helping the expert engine run. We’re a team of researchers, medical doctors, client advocates, business development leaders, and technologists. As we roll out new Expert iQ features, expand our client base, and onboard new experts, we’re always looking for growth-minded individuals to join the team. 

We are searching for an Email Marketing Manager who will make a significant impact on the company’s digital marketing, and business development efforts as we continue to expand on a national scale.

Job Description

You are an email marketing professional who wants to make your mark on a rising start-up and help develop an email marketing strategy from concept to production. While you always take a data-first approach to goals-based optimization, you also have a deep creative streak, looking for ways to use innovative messaging and imagery to drive engagement. 

You are able to work seamlessly with contributors company-wide, and can speak the same language as graphic designers, front-end developers, and sales leaders to produce meaningful campaigns that align with broader business goals. 

Most importantly, you enjoy making your ideas reality in a fast-paced environment where your work can have a direct impact on the company as a whole.

WHAT YOU WILL DO

The Email Marketing Manager will work closely with other members of the team to design and maintain both internal and external campaigns.

• Work with the marketing team to develop campaign strategies

• Conduct analyses and implement meaningful AB tests to optimize newsletter, email blasts, and marketing automation drip campaigns

• Execute day-to-day operational tasks supporting our email marketing program, from HTML troubleshooting to QA, and deployment

• Closely partner and collaborate with sales and customer success teams on campaigns

• Track performance of programs and build out reporting to inform executive-level decision making

• Stay up to date on the newest tools and tactics in email marketing

• Maintain exceptional quality across projects and schedules

Qualifications

• 3-5+ years of experience in email marketing

• Working knowledge of HTML

• Familiarity with major email marketing platforms such as HubSpot, Pardot, Marketo, Mailchimp, SendGrid, or ChurnZero

• Knowledge of CDPs a plus (Segment.io, Simon Data, Bloomreach)

• Strong Excel skills

• Experience making data-driven decisions using analytics, A/B testing, and campaign reporting and dashboarding

• Understanding of email marketing best practices

• Salesforce experience is a big plus

• Excellent organizational skills and attention to detail

• Ability to work independently and own projects through completion

Additional Information

All your information will be kept confidential according to EEO guidelines.