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Email Marketing Manager

| Greater NYC Area
About Common
Common is the nation’s leading community-driven property manager, improving city living across 6 cities and for over 600 members. Using our signature approach to perfecting the modern rental experience, Common designs and operates coliving and traditional apartments in New York City, Chicago, San Francisco, Seattle, Los Angeles and Washington, D.C.

Common’s hands-on, end-to-end property management and technology offering allows us to deliver unparalleled services that address the actual needs of today’s renter while providing significantly above-market returns for our real estate partners. This makes us the preferred choice for city-dwelling adults looking for a stress-free and all-inclusive living environment.

It’s an exciting time to be part of Common’s team. We challenge ourselves every day not just to think about ways to make city living better, but to activate on those ideas in meaningful ways. Our team is comprised of real estate professionals, designers, engineers, salespeople, marketers, client service representatives, and so much more. We work collaboratively, value self-startership, and embrace a “whatever it takes” mentality to ensure our work is done and done well.

Common was founded by General Assembly co-founder Brad Hargreaves and has raised over $65MM in venture funding.

About the Role

We are looking for an Email Marketing Manager reporting to our Marketing Manager who will own the strategic and tactical execution of all email marketing campaigns, from HTML coding through deployment and reporting.

Responsibilities

  • Operationalize and manage the email marketing programs to support demand-gen campaigns, nurture campaigns, retention, content marketing, etc.
  • Collaborate with the broader Marketing team on email campaign strategy, planning, and scheduling, including effective audience segmentation
  • Coordinate company-wide emails including planning, asset gathering, building, approvals, scheduling, QA, and execution of test sends, and deployments
  • Bring strategic insight to lead nurturing efforts by providing concrete roadmaps for drip campaigns, triggered emails, and one-time transactional emails
  • Lead email content planning and creation, list segmentation, and deployment driving our end-to-end email production process
  • Participate in creative content development; project manage the creation of copy and visual assets
  • Manage the email marketing calendar to effectively field requests from cross-functional teams
  • Monitor and drive key business metrics, including conversion rate and click through rate, and regularly improve acquisition, activation, engagement, and conversion
  • Maintain the performance and health of the email channel with regard to audience segmentation, send times, list hygiene, and deliverability
  • Implement measurable testing strategies, including A/B testing templates, subject lines, and CTAs to improve results

Qualifications

  • 3+ years of experience building large-scale email campaigns, inclusive of strategy, execution, and reporting
  • Demonstrable experience in designing, building, and executing email campaigns with high engagement
  • Proficiency with HTML and CSS as it relates to email template design
  • Experience leading campaign analytics and reporting; able to apply insights to optimize for performance
  • Knowledge of best practices in targeting and segmentation, testing, and messaging strategies
  • Meticulous attention to detail, ensuring quality in everything you produce
  • Proficiency with email tools (Mailchimp, Pardot, etc), CRM (e. g., Salesforce), Web Tools (Splashthat, Wordpress), marketing automation tools (e. g., Pardot, Zapier, Mailparser)
  • Ability to manage multiple competing projects at various levels of scale
  • CRM experience
 
What We Offer
Common truly values our employees and wants to do everything to ensure that our employees are not only happy and professionally fulfilled, but also that they have the opportunity to be healthy. Because of this, we are committed to providing a number of affordable and valuable health and wellness benefits for our employees such as paid vacation and sick time, medical, dental and vision insurance, Company paid life insurance, Company paid STD/LTD Insurance, FSA + HSA options, commuter transit benefits, generous paid parental leave (up to 16 weeks!) and a 401K. Additional benefits such as Company equity, paid holidays, weekly team lunches + weekly happy hours, a fully stocked kitchen, flexible working hours, job training + development opportunities + a great wellness program are also available. And as always, we are regularly evaluating our offerings to ensure employees needs are being met.

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, sexual orientation, gender identity or expression, legally protected physical or mental disability, military or veteran status or any other basis protected under applicable federal or state law.

 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SassLanguages
    • ReactLibraries
    • SidekiqLibraries
    • Next.jsLibraries
    • Ruby on RailsFrameworks
    • GraphqlFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PeriscopeAnalytics
    • HeapAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • IndesignDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • ContentfulCMS
    • CoscheduleCMS
    • SalesforceCRM
    • MailChimpEmail
    • PardotEmail

Location

You can find our team taking meetings in Bryant Park, catching up over coffee at Blue Stone or commuting right out of Grand Central Station!

An Insider's view of Common

What are some social events your company does?

Every Thursday we host the "happiest hour" at 5 PM in our office. This is a great way for teams to mingle and take a break from work while playing chess, checkers, Jenga, etc. with people on other teams over some beer, rosé and mocktails.

Jodi

Leasing Manager

What does your typical day look like?

As our first Product Manager, every day looks different! I'm thinking strategically about initiatives in our roadmap, getting consensus on minimum viable product designs, drafting tickets and working with engineers, and supporting them through the development process. I also support other departments' technology requests and manage their priority.

Joel

Product Manager

What does career growth look like on your team?

Cross-department moves and promotions are encouraged and welcomed always! On my team specifically, my manager is super interested in helping us grow and learning what responsibilities we want to take on to further our career growth. We focus on each other's strengths and make sure that we are working at our full potential.

Christina

Benefits + Payroll Specialist

What is your vision for the company?

Common is making city living better by designing and operating community-driven homes. 75 million Americans live with roommates, and Common is addressing this housing need by creating homes designed for sharing through community, convenience, and affordability. With thousands of beds under development, Common is a leader in new ways of living.

Brad

Founder + CEO

What makes someone successful on your team?

On Common’s marketing team, I love that success means more than just putting your head down and getting the work done. Everyone is empowered and encouraged to take a step back, look at the bigger picture, and decide what’s really important for our consumers to know about us. It allows us to not get too in the weeds and be the best team we can be.

Molly

Communications Manager

What are Common Perks + Benefits

Common Benefits Overview

Common truly values our employees and wants to do everything to ensure that our employees are not only happy and professionally fulfilled, but also that they have the opportunity to be healthy. Because of this, we are committed to providing a number of affordable and valuable health and wellness benefits for our employees.
And as always, we are regularly evaluating our offerings to ensure employees needs are being met.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Common offers company-paid life insurance up to 1x your annual salary.
Pet Insurance
Wellness Programs
In office yoga + meditation and discounts + perks.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Up to 16 weeks paid leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Common offers 12 company paid holidays + one floating holiday to use as needed.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Weekly team lunch provided on Tuesdays!
Happy Hours
In-office weekly bar-cart!
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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