Email Marketing Manager

| Greater NYC Area

The Email Marketing Manager will grow and handle Conductor’s customer engagement programs globally. You will implement new strategic initiatives for our email program, as well as execute, manage and optimize established programs as aligned to our ABM campaigns.

You will be responsible for launching, monitoring and measuring successful email marketing campaigns for both new customer acquisition and existing customer retention efforts.

You drive programs focusing on customer lifecycle, retention, and repeat, and build out our customer life-cycle and trip-cycle messaging, with an emphasis on testing, iterating, and learning from our experiments over time. You will need to partner effectively with cross-functional stakeholders and external vendors to meet the objectives of the broader business.

The successful individual is a fast-learner who demonstrates a passion for structured experimentation and loves scaling business success through customer engagement. This is a critical program for our business; bring your big ideas and your practical experience in growing customer engagement and a company’s bottom line.

You optimize the creation and execution of all strategic and tactical elements of a portfolio of customer engagement and marketing campaigns across multiple points of sale and lines of business.

Key Responsibilities

  • Define KPIs for customer acquisition and retention email marketing campaigns
  • Develop, launch & optimize a broad range of email programs that encompass customer lifecycle and customer trip cycle.
  • Set a creative and developmental direction for in-house and external Creative and Development teams, including campaign objectives, messaging, intended audience segments and customer touchpoints.
  • Create, pilot, and rapidly iterate initiatives, with an understanding and strategic view of best practices, goals and growth drivers
  • Align email marketing programs with our ABM strategy to ensure personalization, segmentation and content tailored to fit specific needs.
  • Work collaboratively with Marketing, Design, Program Management, Marketing Analytics, and outside vendor teams to identify and implement new marketing programs based on data-based business cases.
  • Identify, create, and develop customer segmentation strategies and ongoing communications plans targeted towards those segments.
  • Lead multiple projects concurrently and provide regular performance monitoring and updates to business owners, management, and CRM team.
  • Continually develop, measure, and optimize campaign and portfolio testing programs - A/B testing, segmentation, suppression, subscription preference management
  • Develop and implement scalable, repeatable and comparable methods of measurement and performance tracking. Automate standard data reporting methods and perform ad hoc analyses to evaluate ongoing and periodic performance.
  • Manage internal and external resources to ensure that campaigns are executed accurately, effectively, and within budget.
  • Work in close partnership with internal groups to find opportunities to more effectively reach and engage consumers.
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • DynamoDatabases
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Conductor is located in Manhattan's Silicon Valley, convenient to all major commuter rails, subways, and within steps of plenty of major restaurants.

What are Conductor Perks + Benefits

Culture
Volunteer in local community
The Conductor Foundation allows employees to participate in a number of volunteer opportunities like serving food in local soup kitchens, working with Autistic children, and more.
Partners with Nonprofits
The Conductor Foundation gives Conductor Searchlight as a grant to non-profits each year, providing them with a support team for one year, and access to the platform for life.
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Conductor's health insurance policy covers up to 100% of out of pocket expenses.
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conductor provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Conductor offers employees professional development opportunities like onsite training courses and the ability to attend job related conferences and seminars.
Lunch and learns
Conductor hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Online course subscriptions available
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