The Email Marketing Manager is a critical leader on the Ecommerce Team, responsible for the planning, execution, testing & reporting of all email marketing campaigns—including both a dynamic Daily Newsletter and a growing number of behavioral triggers—in partnership with several cross-functional partners in Creative, Editorial, Technology & Buying, as well as outside vendors like our Email Service Provider (ESP). Additionally, the Email Marketing Manager will be lead the project management of new email initiatives, including elements of personalization.

Key Responsibilities

• Develop and manage daily and triggered email marketing campaigns end-to-end, including concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization.
• Own the cross-functional email content calendar and coordinate across departments including Creative, Editorial, Buying and Site Merchandising to ensure all email content and on-site clickthrough experiences are prepared for daily deployment
• Develop close working partnership with Email Service Provider and in-house Technology team to help lead progress on departmental goals for email optimization, including HTML template enhancements, mobile optimization, data-driven personalization and recommendations, and more.
• Work closely with Marketing Analytics team to both report on and learn from email performance on a daily, weekly and monthly basis to ensure campaigns are meeting customer engagement metrics and revenue goals, and developing new ideas for testing and improvement across creative concepts, audience targeting and A/B testing.

Ideal Background

• 5+ years of experience in ecommerce or digital marketing, preferably in fashion/luxury
• 2+ years direct email marketing experience, including strategy, implementation, analytics and reporting
• Hands on experience working with an ESP (Oracle Responsys preferred), knowledge of email marketing best practices, and ability to learn technical systems and in-house tools quickly
• Technological acumen, including basic knowledge of HTML and a comfort-level with the application of data, strongly preferred
• Relentless attention to detail, strong organization skills, cross-functional project management leadership abilities and the ability to prioritize in a fast-paced, nimble, rapidly changing work environment
• Highly motivated with ability to thrive in a fluid and demanding environment and the willingness to take on projects and responsibilities outside the specifics of job description
• Knowledge and love of the fashion industry a plus
• Baseline knowledge of Photoshop a plus
• Excellent English verbal and written communication skills

#LI-AK1