Email Marketing Manager at YieldStreet

| Greater NYC Area
!Sorry, this job was removed at 1:02 p.m. (CST) on Wednesday, December 11, 2019
YieldStreet is disrupting the trillion-dollar lending and investment industry. We recently raised $178m in financing from world-class venture capitalists to help us scale. Our investor demand is soaring, and our team is expected to double in size this year. Do you have what it takes to join a booming startup that is changing the investment industry?
About YieldStreet

YieldStreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. YieldStreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Commercial. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece. 

We believe top notch technology and data can help us build the world’s most robust alternative investment platform and create financial independence for all. Join us! 

What You’ll Do

  • Work across several departments to support investor-facing communications; campaigns, newsletters, automated communication, system testing & troubleshooting, and optimize / A/B test emails
  • Help manage the entire communication journey for our Investor community. You understand the importance of creating impact along every step of our Investors journey, and how those communications can have a profound impact on how they experience our platform.
  • Maintain and distribute KPI reporting to monitor and improve the performance of the email marketing channel
  • Create and implement strategies for list growth, health and increased engagement
  • Work with investor relations and marketing team to efficiently segment users based on engagement history, tenure, and overall behavior
  • Identify and implement communication automations where needed
  • Work effectively with creative team to push top quality email visuals

Required Skills

  • 3-5 years experience working in email marketing
  • Experience with Marketo
  • Ability to execute day-to-day operational tasks to support email marketing program, from creative setup and HTML coding to testing/QA and deployment
  • Deep understanding of design and optimization of nurture and drip campaigns
  • Development, management, and optimization of email drip series to deliver personalized messaging and content to our readers based on interest segmentation
  • Detail-oriented, comfortably meet deadlines and thrive in a fast-paced environment
  • Strong strategic thinking, creative problem solving and analytical skills
  • Understanding of logic and building out segmented lists

Strong knowledge in SQL/HTML/CSS coding, specifically with mobile responsive templates is a huge plus.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • PlayFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines.

An Insider's view of YieldStreet

What are some social events your company does?

My favorite part of YieldStreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! YieldStreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at YieldStreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Director of Product Management

How do your team's ideas influence the company's direction?

Technology is the great enabler for YieldStreet's core mission to democratize access to alternative investment products for all investors. This resonates very strongly with the product/tech group, both as the team that builds the software to make this mission a reality, and as current and potential users of the very software we build.

Hrishi

CTO

How does your team reward individual success?

I knew code wasn’t the only place I could contribute. Within a year I was involved on projects across 4 teams, was promoted to senior engineer, and now lead the mobile dev team. Last quarter I received our coveted Impala award, exemplifying that quarter’s mission: focus and blitz. My worst day at YS has been better than my best at any other job.

David

Senior Software Engineer

What are YieldStreet Perks + Benefits

YieldStreet Benefits Overview

We offer competitive compensation, stock options, robust healthcare benefits, 401(k) match, life insurance, paid vacation & holidays, free catered lunch, and other benefits that put your health and well being first such as a meditation app membership and healthcare concierge services paid for by the company!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Fun committee, Running club, Book club, Chess and Board Game club, Group Fitness
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA. YieldStreet Also contributes to your HSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
All Full Time Employees are granted stock options and have a chance to own part of the company.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Summer Fridays!
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 4 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
YieldStreet offers pre-tax commuter benefits for all employees.
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Wednesday.
Happy Hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness Subsidies
YieldStreet pays for fitness classes that we attend together as a team.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book
Cross functional training encouraged
Promote from within
Customized development tracks
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