Email Marketing Manager

| Hybrid
Sorry, this job was removed at 12:02 p.m. (EST) on Wednesday, May 20, 2020
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Thank you for your interest in joining the Yieldstreet team! Due to the COVID-19 outbreak, we have slowed our hiring and are being thoughtful about which roles we bring on that are critical to our business at this time. We are carefully reviewing all applications on a regular basis and will be in touch should we deem your application a good fit for this position. We appreciate your patience as we navigate these uncertain times. 

Our mission is to empower people by helping them realize their next level, and we remain committed to supporting our employees, investors, and community during this global crisis. Click here to learn more about how we’re responding to the outbreak. 

About the Role

This role is responsible for helping to drive excellence in execution and strategy for how we use email to better support and maintain our evolving and scaling business needs across our investors and originators. You will help manage and innovate on our existing emails, launch new initiatives, create best-practices and help to refine the email program overall. You are comfortable managing iterative tests, shipping net new emails as well as familiar with the technology stack that supports this critical channel. You will be responsible for ensuring all email requests are executed flawlessly and that the steady stream of work that flows through the department is always managed. You are self-motivated, data driven, like to push creative boundaries, extremely organized, and experienced in planning and executing email campaigns with varied business goals.

What you'll do:

  • Work across several departments to support investor-facing communications such as campaigns, newsletters, automated communication, system testing & troubleshooting
  • Optimize and A/B test emails
  • Help manage the entire communication journey for our Investor community
  • Understand the importance of creating impact along every step of our Investor's journey and how those communications can have a profound impact on how they experience our platform
  • Maintain and distribute KPI reporting to monitor and improve the performance of the email marketing channel
  • Create and implement strategies for list growth, health and increased engagement
  • Work with our investor relations and marketing teams to efficiently segment users based on engagement history, tenure, and overall behavior
  • Identify and implement communication automations where needed
  • Work effectively with creative team to push top quality email visuals

What you'll need:

  • 3-5 years experience working in email marketing
  • Experience with Marketo
  • Ability to execute day-to-day operational tasks to support email marketing program, from creative setup and HTML coding to testing/QA and deployment
  • Deep understanding of design and optimization of nurture and drip campaigns
  • Development, management, and optimization of email drip series to deliver personalized messaging and content to our readers based on interest segmentation
  • Detail-oriented, comfortably meet deadlines and thrive in a fast-paced environment
  • Strong strategic thinking, creative problem solving and analytical skills
  • Understanding of logic and building out segmented lists

About Yieldstreet

Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Commercial. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece.

Benefits 

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office! 

This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is comprised of successful entrepreneurs with combined exits of over $1B, and we get social with each other during happy hours, exercise classes and team off sites in our work hard/play hard culture. We're located in a beautiful new office in Midtown, and our building is close to most major subway lines.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • ClickUpDesign
    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines. We are headquartered in NYC and also have offices in Miami, Boston, Greece, Malta and Brazil.

An Insider's view of Yieldstreet

What are some social events your company does?

My favorite part of Yieldstreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! Yieldstreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Senior Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at Yieldstreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Senior Director, Product Management

How do you make yourself accessible to the rest of the team?

I sit amongst the team, grab lunch with the team, go to happy hours with the team and that is why I feel like I'm always in the know with the challenges and successes of the team. Being accessible doesn't have to just be scheduled and I expect that my team will / can come to me at any time or any place to address whatever needs to be addressed.

Matt

Head of Credit Underwriting

What are Yieldstreet Perks + Benefits

Yieldstreet Benefits Overview

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, 401K match, unlimited paid vacation, wellness and educational stipend, sabbatical and paid holidays and that's before you even step in the office!

Culture
Partners with nonprofits
Yieldstreet has raised money for Robin Hood for COVID-19 relief and has also raised money for United Hatzalah through the Yieldstreet Foundation.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Summer Fridays!
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Yieldstreet launched its first women-focused Employee Resource Group in 2020.
Hiring practices that promote diversity
Yieldstreet conducts inclusive and structured hiring processes that assess and evaluate all candidates equally, striving to hire the best and most diverse talent.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yieldstreet employees can contribute up to $2750 annually to their FSA. Yieldstreet also contributes to your HSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Yieldstreet also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Yieldstreet offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees get free lunch on Wednesday.
Company-sponsored happy hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness stipend
Yieldstreet pays for fitness classes that we attend together as a team.
Home-office stipend for remote employees
Each employee gets $300 for remote work supplies.
Onsite gym
Professional Development Benefits
Job training & conferences
Yieldstreet offers employees professional development opportunities like the ability to attend job related conferences and seminars, leadership training, and 1-1 coaching for managers.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book.
Promote from within
Continuing education stipend
Yieldstreet offers learning and development stipend to all employees.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We don't have a budget for industry certifications but we pay for those that are relevant.

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