Email Marketing Manager at Via

| Greater NYC Area
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About This Role

We are looking for an Email Marketing Manager to join our team to drive awareness, acquisition, and engagement. In this role, you will be responsible for building a world class email marketing capability for Via across lines of business and stakeholder groups. 

As the ideal candidate, you have a passion for leveraging data to gain insights and solve problems, an eye for graphic design, experience with content strategy, and technical email development skills. You love building new things and take personal pride in delivering innovative, customized, functional and delightful customer experiences. You will collaborate across the company to identify and drive innovative email solutions that achieve business goals and raise the bar for customer experience with each launch. 

What You'll Do

  • Manage and build overall email lifecycle marketing campaigns.
  • Launch and analyze A/B testing campaigns.
  • Own management of campaigns, including production, testing, setup, deployment, monitoring, analysis, and presentation of results.
  • Collaborate cross-functionally to identify areas of opportunity and increase engagement.
  • Work with marketing managers, content creators, designers, and business leadership to align email initiatives with cross-functional team goals.
  • Partner across teams to ensure our prospect and customer cohorts are being nurtured and activated based on varying acquisition sources, supporting the long-term health of our customer base making our email marketing efforts more beneficial
  • Develop an iterative testing strategy to gain insights and continually improve the customer experience through optimized messaging and targeting.
  • Analyze, report on, and optimize against performance metrics including open rate, click through rate, launch rate, and lift.
  • Track best practices, monitor industry trends, and make recommendations.

Who You Are

  • Have 3+ years experience in messaging marketing campaigns (email, push notifications, SMS, in-app messages)
  • Proficient with ESP and/or CRM. Salesforce Marketing Cloud a plus.
  • Experience using data and metrics to measure impact and determine improvements.
  • Have 2+ years’ relevant work experience in online and/or B2B marketing.
  • Demonstrate deep experience building a program with various ESPs and tech stacks and other technology partners to support the needs of a global email marketing program, including deliverability and testing vendors 
  • Knowledge of email regulations, best practices and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
  • Critical thinker and excellent problem solver.
  • Exceptional attention to detail.
  • Proficient with HTML, CSS
  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done.
  • Possess incredible attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
  • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization.

We’re Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility — the kind that reduces carbon emissions across congested cities, compliments existing transit infrastructure, and provides everyone with accessible, efficient, and affordable ways of getting around. Through intelligently designed operating systems and sophisticated routing algorithms, we build localized and customizable solutions for each and every one of our global partners (100 and counting, last we checked…)

Long story short: we’re very proud to be championing the transportation evolution of cities around the world and modernizing mobility. Ready to join the ride?

 Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.

 Via is an equal opportunity employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • Maria DBDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

New York , NY 10013

An Insider's view of Via

What's something quirky about your company?

Like many startups, we want to move as quickly as possible, but in a thoughtful, considered way — one that doesn't leave a trail of destruction in our wake. This approach, and our commitment to being innovative without crossing any moral lines, has helped us tremendously in forming fruitful relationships with our partners.

Megan Manfred

Head of Commercial Law (Joined Feb 2018)

What's the biggest problem your team is solving?

Our team is educating and engaging policy makers and politicians to make sure they understand the difference between shared and single passenger rides when setting new regulations and encourage on-demand mobility as a tool to solve the transportation needs of their community.

Ya-Ting Liu

Director of Government Affairs & Policy (Joined Jun 2019)

How has your career grown since starting at the company?

In such a short time I’ve been given opportunities to push myself creatively and professionally which has been great. I’m amazed at the type of projects I get to work on and the practical experience I've been able to gain while at Via.

Sergio Matos

Senior Designer (Joined Aug 2016)

How do your team's ideas influence the company's direction?

The Expansion team scopes and launches new Via projects around the globe - we're the "start-up within the start-up", which means we're constantly working on unprecedented problems. It's exciting to help shape new partnerships and new product lines, whether it's a city shuttle service in California or school bus routing in New York City.

Monica Ceragioli

VP of Expansion (Joined Apr 2014)

What makes someone successful on your team?

A common quality we all share is the ability to be very analytical and detail-oriented when required, but to also be strategic in our thought process and decision-making. A strong willingness to learn and to directly own projects (regardless of your title or experience level) leads to success on our team.

Sameer Essa

Marketplace Associate Principal (Joined Apr 2019)

What are Via Perks + Benefits

Via Benefits Overview

At Via, one of our top priorities is to maintain the health and wellbeing of our employees and their families! To achieve this goal, we offer a robust and generous program to fit the needs of our employees.

Culture
Volunteer in local community
We partner with local organizations to make a meaningful impact in the communities we serve. Employees participate in organized events and we help them find individual volunteer opportunities too!
Eat lunch together
Diversity
Highly diverse management team
We're proud to say that more than 50% of our workforce is female - including leadership! We also have diverse representation of employees from different economic, ethnic, and professional backgrounds.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Via offers plans that cover 100% premium, including family members, spouses, and domestic partners.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Via provides employees with a flexible work schedule that includes flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Commuter Benefits
In addition to offering pre-tax commuter benefits, the best perk is getting to use the Via service!
Stocked Kitchen

Additional Perks + Benefits

We're proud of our robust benefits package for employees. Beyond health, dental, and vision coverage, we also offer gifts on your birthday and your Via anniversary, resources for family and financial planning, and in-office wellness programs!

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