Email Marketing Manager at Meetup

| Greater NYC Area
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Getting together with real people in person or online makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

We are looking for an experienced Email Marketing Manager for our Marketing team. Reporting to the Head of Marketing, your main responsibility will be to own and drive the growth of acquisition, engagement, and retargeting, both domestically and internationally. You will also ensure that all campaigns are aligned with Meetup’s overall strategy, branding, and marketing goals. 

What you’ll get to do:

  • Acquisition: Using the internal database, referencing industry and channel best practices, to determine what segments of members or former organizers to target each month. Create messaging and creative that will inspire them to become organizers. Manage email list segments and an ongoing content calendar to minimize unsubscribes.
  • Engagement: Determine the cadence, messaging, and creative to inspire members to engage with Meetup through RSVPs and attendance. Segment audiences to address the members who need reminding of how they can benefit from participating in Meetup groups and events.
  • Retention: Establish an email program that will help Meetup organizers be successful and realize the value of a Meetup subscription, while providing them with the correct tools at the right time.
  • Analysis:  Develop a clear approach to measuring the performance of email marketing campaigns and translate data to optimize campaigns and develop testing strategies.

You’re our ideal team member if you have:

  • 4-6 years of relevant marketing and/or communications experience
  • Bachelor's degree in a related field
  • Hands-on email marketing experience
  • Strong editing and copywriting skills
  • Experience with A/B testing and email optimization for conversion and engagement
  • Ability to create and edit HTML & CSS email templates
  • Deep understanding of email KPIs and complex campaigns
  • Ability to analyze email and web metrics and generate hypotheses
  • Experience with deliverability, inboxing, IP warming, and monitoring (e.g. 250ok)
  • Experience with marketing automation or CRM tools (e.g. Braze, Marketo)
  • Growth marketing/optimization mindset; deeply analytical
  • Understands database segmentation to achieve goals of acquisition and engagement
  • Demonstrated problem-solving capabilities and intellectual curiosity
  • Ability to closely manage timelines on concurrent campaigns supporting diverse business goals
  • Dedication to quality assurance; always ensuring campaigns and deliverables go out correctly
  • Proven track record of leading cross-functional email initiatives, monitoring their success and reporting the results to all stakeholders
  • Flexibility and fast thinking, quick to formulate insights and respond to changing business needs
  • Knowledge of Mixpanel and/or Looker or other BI tools is a plus
  • Experience in a startup environment is a plus
  • Experience marketing a b2c/b2b subscription product is a plus

You should also be highly collaborative (comfortable with autonomy but great with teams), comfortable with ambiguity and shifting priorities, and highly aligned with our mission and values.

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

12 East 49th St, New York, NY 10017

An Insider's view of Meetup

What does your typical day look like?

As an engineer at Meetup, my mission is to build things that help product teams focus on our users and develop our product faster and with better quality. My team mob programs or pair programs by default, which works great for us because it increases code and architecture, knowledge sharing, focus, productivity and team bonding.

Jaclyn Jiménez

Senior Full Stack Engineer

How does the company support your career growth?

I created my own professional development path by participating in the Employee Resource Group and Diversity & Inclusion council. Participating and organizing these company initiatives allowed me to stretch my leadership muscles, understand the value of empathizing with my colleagues, and appreciate the ability to use my voice to influence change.

Lee Upshur

Pro Support Specialist

What is your vision for the company?

Meetup empowers personal growth through real human connections because we see a future built on deep trust and collective effort. We are creating a world where people can turn to each other to improve their lives. We believe that real, human connection drives real change.

David Siegel

CEO

What's something quirky about your company?

What I enjoy the most about working at Meetup is the people. As a mission driven company with a focus on building community, our community sets a great example. I consider myself incredibly lucky to work amongst such incredible individuals. I feel seen, supported, and empowered to not only be my unique self, but to make the changes I know I can.

Irina Demchenko

Senior Support Specialist

What are Meetup Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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