Email Marketing Manager at Animoto

| Greater NYC Area
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All employees (new and current) are working remotely until it is safe to return to our office. Please note that this is not a permanently remote position.
At Animoto, we believe video is the most powerful form of communication. That’s why we make best-in-class, easy-to-use online and mobile video creation apps. Our customers use our apps, along with our pre-built narrative templates, to customize their own engaging video stories to share on social media and beyond.
Over the next two years, we have a mission to make video creation faster, easier, and more fun in ways that have never been done before.
We are looking for an Email Marketing Manager to drive and scale our email strategy to increase user engagement and conversions while reducing churn. You will be in charge of overseeing our email channel including ideation, development, set-up, and deployment of lifecycle programs as well as ad hoc marketing email campaigns.

What you’ll do:

  • Develop and optimize lifecycle marketing campaigns to drive engagement, conversion, and retention
  • Oversee email programs including onboarding series, nurture emails, and transactional emails in addition to seasonal campaign emails and ad hoc emails
  • Optimize email delivery for performance. Develop and execute ongoing A/B testing plans, sharing relevant results with cross-functional teams
  • Own email KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
  • Develop and maintain reporting to monitor product engagement, renewal and churn rates and provide insights to improve results
  • Collaborate with cross-functional team members on email strategy including, content direction, template creation, segmentation strategy, and more
  • Own the campaign development process from creation through deployment (e.g. content development, build, QA, deployment, and analysis)
  • Perform database segmentation, identify new cohort audiences, and create targeted email lists to drive results


What we’re looking for:

  • 5-7 years of email marketing experience
  • Fluent in HTML/CSS Experience or familiarity with ESPs
  • Experience building email lifecycle and ad hoc campaigns inclusive of strategy, execution, and reporting
  • Excellent analytical skills; ability to formulate logical, data-driven business insights and test new ideas to improve email performance and customer retention
  • Proven track record of developing audience segments, campaigns, and creative geared towards retention and LTV
  • High aptitude for learning new skills and the willingness to tackle new challenges
  • Excellent written and verbal communication and proofreading skills
  • Highly organized and meticulous attention to detail


Bonus points:

  • Experience or familiarity with databases (preferably Looker)
  • Experience managing or building a team
  • Experience in SAAS marketing


Why join Animoto:

  • Opportunities for professional growth
  • Bi-annual company events and hackathons
  • 100% covered health insurance, equity, 401k, and corporate discounts with AT&T and Crunch
  • Upgraded subscriptions for Netflix, Amazon Prime, and Spotify
  • Bi-weekly Product Demos, Social Fridays, weekly catered lunch, fully stocked kitchen



We embrace the differences of our team members and seek diversity of beliefs, backgrounds, education, and all the other things that make us unique. It is our inherent belief that diverse teams build better products. We aim to create a space where employees can bring their true selves to work every day. Animoto is proud to be an equal opportunity workplace and affirmative action employer. We welcome you to be a part of it.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SnowplowAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Premiere ProDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ContentfulCMS
    • ResponsysEmail


We are located in NoHo with R/W/6 trains around the corner and a short walk from Union Square as well as Broadway-Lafayette stops

What are Animoto Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
We have something we call Insanimoto where everyone is welcomed to join the workout session in our open space.
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Monday.
Happy Hours
Happy hours are hosted Once per week.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
We offer employees professional development opportunities like Annual individual budget for training, the ability to attend job-related conferences and seminars.
Diversity Program
Lunch and learns
We host lunch and learn meetings once per quarter.
Promote from within
Mentorship program
Our mentorship program includes Cross-department program, Career mentoring.
Continuing Education stipend

Additional Perks + Benefits

We also offer upgraded Netflix, Amazon Prime, Spotify subscriptions.

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