Email Marketing Manager

| Greater NYC Area | Remote
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BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 7,000 restaurants worldwide including The Meatball Shop, Joseph Leonard, Union Square Hospitality Group, Major Food Group, Rose’s Luxury, Eleven Madison Park & many more. Learn more at www.getbento.com 

BentoBox is seeking an Email Marketing Manager to join our rapidly growing team. Reporting to the VP of Growth, this person will work with Product Marketing, Brand, Segment Marketing, Customer Success and Sales to develop and execute an Email strategy to drive engagement, conversion, and retention. The successful candidate will have expertise with building and launching emails within marketing automation platforms and an understanding of the technical requirements that are a part of these systems. Keys to success in this role are an ability to create, manage, and analyze daily email campaigns as well as use results to optimize and scale.

In this role, you will be both analytical and a content marketer. You will work in collaboration with cross-functional teams and communicate with executive stakeholders.

Our environment is fast-paced and requires balancing scrappiness with scale, gut with data, and planning with action. This is a high visibility role requiring excellent communication and accountability.

Responsibilities

  • Set the strategy and manage all email campaigns, supporting the customer lifecycle (awareness, engagement, conversion, retention, etc.)
  • Create and manage segmented, multi-touch nurture campaigns 
  • Collaborate with creative, content, and marketing operations to develop, deliver and optimize best-of-breed email campaigns
  • Lead email experimentation plan, including testing design, analysis, and documentation
  • Optimize email programs for full-funnel performance to sales-qualified opportunities and wins 
  • Develop best practices, monitor industry trends and make team-wide recommendations on other marketing programs based on campaign insights
  • Work with marketing automation lead to develop standardized processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs
  • Collaborate with sales operations on lead management process and integrations with marketing automation platforms
  • Plan, analyze, and evaluate performance of ongoing campaigns to optimize towards benchmarks

Skills and Attributes

  • 5+ years in marketing with at least 3 years doing email marketing, 
  • Experience marketing technology services to SMBs; hospitality experience is a plus 
  • Expert in email marketing and marketing automation technology
  • Proven experience creating and managing multiple versions of complex nurture campaigns with extensive branching logic 
  • Proven experience implementing testing frameworks and testing programs at scale, including with A/B testing 
  • Experience developing contact strategies that drive results
  • Solid understanding of customer-centered marketing practices and how they translate to email marketing
  • Deep understanding of the evolving email marketing landscape and governance
  • Highly skilled with Excel and data analysis
  • Passionately focused on our customers and driven by helping our customers thrive
  • Highly organized and self-motivated, but also collaborative and able to work with a team
  • Confident and adaptable, thrives working in a fast-paced environment
  • Highly analytical and able to derive meaning from data
  • Excellent writer and communicator

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community

BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM

Location

584 Broadway, New York, NY 10012

An Insider's view of BentoBox

What’s the vibe like in the office?

The vibe in the office is amazing and the camaraderie is unmatched. You really feel like you are part of a huge family. Everyone has a smile on their face and is always willing to help make you feel comfortable.

JR

Sales Specialist

What's the biggest problem your team is solving?

We're literally helping restaurants, bars, cafés, coffee shops, restaurant groups, catering companies, food trucks, lobster shacks and fast casual spots all succeed in their mission of hospitality. That, and helping them drive revenue to help their bottom line.

Pat

Sales Team Lead

What makes someone successful on your team?

Our most successful team members have a “do whatever it takes” attitude because they put the customers first. They exhibit relentless perseverance in the face of adversities. It can be scary and exhausting, but it’s also thrilling and rewarding.

Melissa

Onboarding Manager

What is your vision for the company?

Our vision is to be the technology that elevates every interaction between the restaurant and its guests.

Krystle Mobayeni

CEO

How has your career grown since starting at the company?

I came from a bartending career working for Union Square Hospitality Group, specifically at Gramercy Tavern. Working as a sales specialist at BentoBox has been an entirely unique learning experience in communicating with restaurant owners and management. I've quickly been able to gain an even wider set of outreach skills.

Ali

Sales Specialist

What are BentoBox Perks + Benefits

BentoBox Benefits Overview

At BentoBox we care about you, your well-being, and your future. We provide comprehensive benefits including full health insurance (Medical, Dental, Vision), 100% healthcare premium cost coverage, 401k match, Unlimited PTO, and remote working support.

Culture
Partners with Nonprofits
BentoBox has partnered with nonprofits such as the Food Education Fund, The Okra Project, and No Kid Hungry.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
BentoBox sponsors an office kickball league!
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BentoBox offers an annual Learning and Development stipend that employees can put towards continuing education, conferences, and more.
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
BentoBox offers a yearly learning stipend to help employees with their professional growth.
Online course subscriptions available

Additional Perks + Benefits

One perk that is unique to BentoBox? Employees can expense their tip at ANY BentoBox restaurant, and with 7000 customers and counting, that's a lot of dough.

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