Warner Bros. Discovery
New York, NY
Hybrid

Email Marketing Specialist, Subscriber Retention

Sorry, this job was removed at 2:05 p.m. (EST) on Saturday, May 21, 2022
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Overview
Discovery's Digital group is a well-funded start-up within Discovery, Inc. We are fast, nimble, and have fun developing new, innovative, and immersive digital products and content for iconic brands. We are working at the crossroads of technology, entertainment, and everyday utility. As content creators across the digital ecosystem, we continuously leverage our technology to create immersive viewing and interactive experiences. We tell engaging stories to millions of viewers across the Internet every day and bring new interactive experiences to life to not only entertain but improve the lives of our customers. Most recently, our group is behind the launch of discovery+, Discovery's global streaming service, serving as the definitive destination for real life entertainment with the largest ever content offering at launch, which debuted in the U.S. on January 4, 2021.
The Role
The lifecycle marketing team is a data-led, creative thinking and results-driven team who oversees all one-to-one communications with our discovery+ subscribers. The Email Marketing Specialist, Subscriber Engagement, will support our discovery+ retention strategy to free trial increase roll-to-pay and reduce churn. You will work on ad-hoc and automated email campaigns across various subscriber lifecycle stages. This role will partner closely with Subscriber Engagement, Product Marketing, Product & Engineering, Analytics and Design.
Responsibilities

  • Coordinate with various teams including Design, Copy, Marketing, and Analytics to plan, QA, execute and report on retention email campaigns
  • Manage the end-to-end email production process and campaign calendar for many of our retention email deployments within our ESP platform (including some HTML coding)
  • Monitor daily program automations and data processes; troubleshooting when necessary
  • Execute and report on A/B and multivariate tests to drive engagement
  • Implement automated & triggered email campaigns journeys for onboarding, reactivation, and winback
  • Troubleshoot technical issues related to HTML templates, list segmentation, deployment and reporting


Qualifications

  • 2-3 years of experience in a digital or CRM/email marketing role with direct ESP experience
  • HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
  • Experience with mobile email optimization (and responsive email template builds) a strong plus
  • Knowledge of email industry best practices
  • Ability to project manage/prioritize multiple projects simultaneously
  • Meticulous attention to detail & strong organizational skills
  • Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience
  • Must have the legal right to work in the United States
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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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