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Email Marketing Specialist

| Greater NYC Area

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities. Show up. Change lives.

The Email Marketing Specialist is responsible for how Meetup is brought to life through email marketing. This role implements the overall email strategy with the goal of increasing quality member and organizer engagement with Meetup emails.

Key Responsibilities:

Strategy Development 

  • Contribute to building the global email marketing campaigns to drive business KPI’s and objectives 
  • Being an expert in the email space and recommending sophisticated email functionality which will allow us to elevate our email experiences

Elevating Email Experience 

  • Create and send quality emails for the B+C team including product announcements, marketing campaigns, and invitations to special events
  • Advise and collaborate on content to drive engagement in email campaigns 
  • Elevate email sophistication by introducing dynamic + personalized components 
  • Infuse Meetup brand into emails by working with the creative team to provide inspiration + guidance on email creative best practices
  • Lead audience segmentation strategy through leveraging Looker insights 
  • Email performance optimization through regular testing of SL/PH, copy, creative, audience + analysis of email engagement to drive 2018 KPI’s 
  • Create email quality best practices to elevate the quality of all Meetup emails 
  • Identify + prioritize key email optimization opportunities across all biz unit emails 
  • Email development and QA of scheduled campaigns each month using Agility whenever possible

Vendor Management 

  • Manage ESP (Braze) day to day to ensure we have everything we need to execute a high level 
  • Managing Agility to enable our team to execute flawless emails and build out campaigns for us. 
  • Process Creation 
  • Create and manage processes to make email more efficient 

Progress Reports 

  • Develop and maintain sophisticated email reporting to monitor and make improvements to campaigns
  • Share insights and recommendations with teammates to inform future initiatives

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

Meetup is in the vibrant and trendy SoHo neighborhood. Just steps away from the BDFM6 and a short hop and skip to the NQRW.

What are Meetup Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Meetup offers a generous health plan, including paid deductibles and One Medical access. Each employee is eligible for 3+ weeks of vacation, Summer Fridays, and up to 16 weeks paid parental leave + transition leave. Each Tuesday, Meetup caters breakfast for the team, and we host weekly rooftop BBQs in the summer months. As part of the WeWork family, we also get to participate in the annual Summer Conference and Global Conference.

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