Email Marketing Specialist

| Greater NYC Area
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DojoMojo is a brand network and partnerships marketplace. We empower marketers of all sizes to connect and build sponsored content and giveaway campaigns to grow their audiences at a fraction of the cost of traditional paid channels. Our technology helps marketers save time by facilitating collaboration, removing friction from campaign planning and leveraging data-driven insights to recommend the most powerful partnerships to our customers.

With thousands of brands in the DojoMojo network, we’re trusted by brands like General Assembly, theSkimm, Conde Nast, and Hearst and have helped our customers add close to 200 million new potential readers and customers to their email lists.

DojoMojo is launching a new marketplace in 2019. We’re taking on an entirely new way for advertisers and publishers to work together, and leveraging scores of data points to ensure that every brand is working with partners who will turn their new audience into buyers and readers.

As an Email Marketing Specialist, you will be responsible for developing email marketing campaigns for our clients to help drive email acquisition, conversion and revenue goals. Manage the end-to-end email creation process, campaign optimization and reporting/analytics to identify insights and opportunities for our clients. The ideal candidate must have an entrepreneurial attitude, an ability to think outside the box and be autonomous within a fast-paced startup environment. You’ll get the opportunity to work with brands across all verticals from a menswear line to a female-focused media brand to a pet company.

Responsibilities

  • Create and execute acquisition and retention-focused email marketing campaigns for clients of DojoMojo

  • Design, build and launch acquisition and retention email marketing campaigns to drive conversion and maximize customer LTV

  • Manage the scheduling and implementation touch points of all campaigns

  • Monitor metrics and analytics of campaigns to garner insights on consumer behavior to drive actionable next steps

  • Use data to deliver insightful and actionable reports to optimize personalization and segmentation strategies that connect with customers in an innovative way

  • Help drive customer awareness for new content, company announcements and upcoming product releases

  • Work cross-functionally with our Product, Customer Success and Engineering teams

Qualifications

  • 2+ years of full cycle email marketing experience

  • Data-driven mentality with a focus on identifying key growth opportunities

  • Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, and segmentation strategies

  • Deeply familiar with one more or more marketing automation flows especially welcome emails. Familiarity with marketing tools such as: Marketo (preferred), Pardot, Customer.io, Eloqua, etc.

  • Well versed onMailChimp and familiarity with Klaviyo and Sailthru a plus

  • Comfortable using Google Analytics, Adobe, Photoshop, Business Intelligence Tools, Email Creation/HTML, third-party marketing platforms like Facebook, AdRoll, Criteo, Outbrain, etc.

  • Demonstrated project management and problem-solving skills

  • Self-starter who is highly detail and process oriented, capable of building and managing multiple campaigns and the ability to prioritize work to tight deadlines while working independently in a fast-paced change-oriented environment

  • Excellent oral, written, and interpersonal communication skills

  • A strong work ethic, collaborative mentality and a hunger to learn

Why You’ll Love this Job

The DojoMojo Team is a part of Innovation Department, an incubator building the next generation of startups. We work with smart, interesting people, and directly with entrepreneurs in our portfolio. If you love startups and are keen to grow and develop your skills, all while working alongside amazing colleagues, we want to talk to you!

We can promise:

  • Our co-workers are a close-knit, intelligent, and motivated team

  • Unlimited PTO so you can take the time you need

  • We care about you. We offer competitive health, dental, and vision insurance for employees and their dependents.

  • Summer Fridays from July 4th Weekend to Labor Day each year

  • Plan for the future. Take advantage of our 401k program

  • Competitive Parental Leave benefits

  • Commuter and FSA pre-tax benefits

  • You’ll love where you work. We have a bright and modern collaborative office space located in the heart of Soho, which we share with some of our exciting companies. We co-work with our portfolio companies and encourage cross-team learning.

  • A vibrant and active culture including weekly catered lunches and breakfasts, happy hours, movie nights, sporting events, and a book club.

We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

100 Crosby St, New York, NY 10012

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