Engagement Marketing Manager
WHO WE ARE
Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 2 billion active users through Braze.
Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019 and the Forbes Cloud 100. The company has also been selected as one of Inc. Magazine’s Best Places to Work (2019 and 2020), and Crain's Best Places to Work in NYC (2019 and 2020).
WHAT WE'RE LOOKING FOR:
Braze is looking for an Engagement Marketing Manager reporting to our Director of MarTech & Operations. This role will architect the programs, framework, and strategy necessary to identify and then fix areas of leak in our sales and marketing funnel.
WHAT YOU'LL DO:
You will design, build, test and maintain nurture programs that help move leads down the funnel and re-engage stagnant leads, accounts and opportunities with the ultimate goal of driving revenue for the business. As much as possible you will look to operationalize and streamline these nurture and engagement programs at scale through tools such as Outreach and Marketo while also actively monitoring reporting to alert Sales to any opportunities for follow up.
- Design, execute, and monitor nurture campaigns tied to different stages of the funnel to facilitate engagement and qualification of leads.
- Drive alignment on ideal Marketing & Sales funnel to effectively map ideal lead acceleration and engagement programs from stage to stage (lead to MQL, MQL to pipeline, pipeline stagnation, closed lost re-engagement, etc)
- Leverage personalization and dynamic content in nurture programs to customize by disqualification reason, account segment, industry, and geography.
- Track, analyze, test, optimize, and report on nurture efforts including lead to MQL and MQL to pipeline conversion metrics impacted by nurture efforts across regions.
- Develop weekly SFDC reports for marketing managers and sales leadership highlighting areas of opportunity for further direct follow up missed by marketing programs including new leads + MQLs or SQLs out of SLA or a previously lost account re-engaging with Marketing.
- Analyze closed won/lost data to understand loss reasons and develop subsequent plans to re-engage those contacts and accounts.
- Partner with Regional Marketing teams to understand upcoming campaigns and themes to ensure appropriate follow up is in place by both Marketing & Sales including creating emails, templates, and programs within Marketo for use by the Regional teams.
- Partner closely with the Sales organization, especially BDRs, to further lead acceleration of marketing engaged leads.
- Develop sequences for Sales and BDRs to leverage around content and product launches in Outreach
- Partner with Content and Product Marketing to map our vast library of content to different segments and stages of the funnel, identify gaps, and lead efforts to fill gaps.
WHO YOU ARE:
- Naturally curious and inquisitive with background in campaign experimentation and a test and learn approach
- In-depth understanding of the B2B buying process, the sales and marketing funnel, lead generation, and lead nurturing.
- Detail oriented and ability to manage multiple projects simultaneously
- Works with a strong sense of urgency: understands the missed opportunity with leads and MQLs going uncontacted.
- Communication and partnership skills: develops effective working relationships with Sales
- Proficiency in Salesforce reporting and Marketo nurture and engagement programs
- Experience with email marketing best practices
- 4-6 years of experience
- 3+ years experience with key technology in our stack: Marketo, SFDC, Outreach
WHAT WE OFFER
- Competitive compensation that includes equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Collaborative, transparent, and fun loving office culture
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