Events Marketing Manager at Via

| Greater NYC Area
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About This Role

As Via’s Events Marketing Manager, you’ll join an energetic team that thrives on getting our innovative mobility technology in front of as many potential partners as possible. The Events Marketing Manager will be responsible for shaping the annual event strategy for Via’s B2B and B2G business (at Via this is known as our “Platform Business”), creating campaigns to support the events, managing the event experience, and measuring results. You will partner closely with the global Platform Sales team and the broader marketing organization. You should be a strategic and scrappy thinker with exceptional attention to detail, a focus on creating great brand experiences that deliver measurable results for Via as we define the future of transportation in cities around the world.

What You'll Do

  • Drive Via’s events strategy and manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, etc...
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales and marketing teams.
  • Research industry events and evaluate sponsorship opportunities based on Via’s objectives and target markets.
  • Partner with PR to write and submit clear and concise proposals for speaking opportunities
  • Maintain event and campaign documents - budgets, calendars, checklists, run-of-show, etc.
  • Complete budget reviews and ROI analysis; pivot strategy to align with findings.
  • Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
  • Collaborate with Marketing team to create high-impact marketing materials
  • Travel to events to provide onsite management as needed

Who You Are

  • Have 5+ years of experience with event planning and/or field marketing in a B2B or B2G environment 
  • Collaborative; Strong ability to work seamlessly across departments and geographies with business and creative teams (internally and externally) 
  • Demonstrate outstanding communication skills, both written and verbal. Business-level proficiency in another language (i.e. French, German, Spanish) a plus.
  • Possess a campaign-oriented approach to events
  • Highly detail oriented, with strong project management and organizational skills
  • Self starter with eagerness to take initiative
  • Able to work both independently and collaboratively in a fast-paced environment
  • Committed to customer service and fostering relationships, both internal and external
  • Creative and innovative thinker
  • Enjoy multitasking and operating under pressure to meet deadlines
  • Critical thinker, able to use sound judgement and data-driven decision making to drive business objectives
  • Resourceful, and enjoy creating success by being efficient with resources 
  • Have experience with tradeshow environments and logistics 

We’re Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility — the kind that reduces carbon emissions across congested cities, compliments existing transit infrastructure, and provides everyone with accessible, efficient, and affordable ways of getting around. Through intelligently designed operating systems and sophisticated routing algorithms, we build localized and customizable solutions for each and every one of our global partners (100 and counting, last we checked…)

Long story short: we’re very proud to be championing the transportation evolution of cities around the world and modernizing mobility. Ready to join the ride?

 Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.

 Via is an equal opportunity employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • Maria DBDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

New York , NY 10013

An Insider's view of Via

What's something quirky about your company?

Like many startups, we want to move as quickly as possible, but in a thoughtful, considered way — one that doesn't leave a trail of destruction in our wake. This approach, and our commitment to being innovative without crossing any moral lines, has helped us tremendously in forming fruitful relationships with our partners.

Megan Manfred

Head of Commercial Law (Joined Feb 2018)

What's the biggest problem your team is solving?

Our team is educating and engaging policy makers and politicians to make sure they understand the difference between shared and single passenger rides when setting new regulations and encourage on-demand mobility as a tool to solve the transportation needs of their community.

Ya-Ting Liu

Director of Government Affairs & Policy (Joined Jun 2019)

How has your career grown since starting at the company?

In such a short time I’ve been given opportunities to push myself creatively and professionally which has been great. I’m amazed at the type of projects I get to work on and the practical experience I've been able to gain while at Via.

Sergio Matos

Senior Designer (Joined Aug 2016)

How do your team's ideas influence the company's direction?

The Expansion team scopes and launches new Via projects around the globe - we're the "start-up within the start-up", which means we're constantly working on unprecedented problems. It's exciting to help shape new partnerships and new product lines, whether it's a city shuttle service in California or school bus routing in New York City.

Monica Ceragioli

VP of Expansion (Joined Apr 2014)

What makes someone successful on your team?

A common quality we all share is the ability to be very analytical and detail-oriented when required, but to also be strategic in our thought process and decision-making. A strong willingness to learn and to directly own projects (regardless of your title or experience level) leads to success on our team.

Sameer Essa

Marketplace Associate Principal (Joined Apr 2019)

What are Via Perks + Benefits

Via Benefits Overview

At Via, one of our top priorities is to maintain the health and wellbeing of our employees and their families! To achieve this goal, we offer a robust and generous program to fit the needs of our employees.

Culture
Volunteer in local community
We partner with local organizations to make a meaningful impact in the communities we serve. Employees participate in organized events and we help them find individual volunteer opportunities too!
Eat lunch together
Diversity
Highly diverse management team
We're proud to say that more than 50% of our workforce is female - including leadership! We also have diverse representation of employees from different economic, ethnic, and professional backgrounds.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Via offers plans that cover 100% premium, including family members, spouses, and domestic partners.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Via provides employees with a flexible work schedule that includes flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Commuter Benefits
In addition to offering pre-tax commuter benefits, the best perk is getting to use the Via service!
Stocked Kitchen

Additional Perks + Benefits

We're proud of our robust benefits package for employees. Beyond health, dental, and vision coverage, we also offer gifts on your birthday and your Via anniversary, resources for family and financial planning, and in-office wellness programs!

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