We're Ushering a New Era of Data Participation. Interested?

Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with open collaboration. The result is data governance that’s second nature, from day one. If you’re interested in joining the team, look no further.

How you'll make an impact at Collibra:

The Field Marketing Director, North America East will be responsible for developing the strategy for high-impact marketing campaigns in support of company pipeline and revenue goals. You will be a part of a creative, results-driven team and work cross-functionally with others in the Marketing, Field, and Product teams to promote our leadership position in the market. You will be responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via field activities such as: third-party events and conferences, workshops, seminars, regional webinars, and ABM programs. You will also lead the pre-event and post-event engagement with our target audience, and work cross-functionally to leverage digital channels including email, web, and social.

A day in the life of a Field Marketing Director, North America East at Collibra:

You’ll be reporting directly to the VP Demand Generation, and will be responsible for a wide range of tasks, including:

• Partner with Americas East Sales leadership to understand regional pipeline and revenue targets, and create programs which meet those targets on a monthly, quarterly, and annual basis
• Collaborate with the broader marketing team to understand activities in market, analyze regional needs against the plan, identify gaps, and develop strategic programs to meet company objectives
• Oversee the timely execution of the field-marketing plan; including logistics, budgeting, content development, scheduling, creative needs, and social media promotions
• Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget
• Work closely with the Sales and Product teams to develop and run Collibra-hosted events to support pipeline acceleration needs, and address pipeline shortfalls with rapid-turn programs
• Plan and manage the Collibra presence at third-party events, including pre-event, on-site, and post-event engagement with prospects and customers
• Develop account based marketing programs in close collaboration with the Sales team that engage our target accounts
• Maintain a deep understanding of the industry in order to design and execute campaigns that resonate with our target audience
• Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed
• Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement
• Act as a brand ambassador and ensure that we deliver a consistent experience across all in-person interactions and digital touch points

You Have:

• 10-12 years of field marketing experience in B2B / SaaS technology markets with progressive growth and demonstrable experience in implementing successful programs
• Experience working with senior sales and executive team members, leading virtual teams, and working cross-functionally to deliver outstanding results
• Strong understanding of modern demand generation activities and channels
• Experience with complex buying/selling processes involving multiple decision-makers
• Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
• Proven business judgement, communication, and presentation skills, with the ability to frame problems and effectively communicate with both executives and peers
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables
• Strong team player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
• Bachelor’s degree required

We Offer:

• A friendly, rapidly growing environment where your input is valued and growth is fostered
• Ongoing opportunities to collaborate with fellow Collibrians globally
• Flexible hours = quality > quantity
• Bi-monthly catered lunches. Never go hungry again!
• Did we mention happy hour?
• Spacious brand new offices in NYC
• A state-of-the-art laptop for work
• And of course, a competitive salary with a strong benefits package

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