State Marketing Manager - NJ

| Greater NYC Area | Hybrid
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Caesars Sportsbook has an amazing opportunity for someone’s next great career adventure.


The role of State Marketing Manager - NJ is responsible for helping the Field Marketing organization in driving local marketing plans for their state that address regional business objectives/challenges, managing internal relationships with casino properties, branded Caesars Sportsbook retail locations, identifying opportunities with like-minded brands, executing regional offers and implementing brand programming by working closely with HQ Field Marketing and Regional Digital and Ops teams.  This role will require frequent travel to our properties in Atlantic City, NJ and Monmouth County, NJ.


What You Will Be Doing:

  • Provides marketing support for retail openings and digital launches
  • Strategically ideate and direct campaigns around tentpole events in sports calendar, aligning all available assets internally and with all partners
  • Brand Advocate: Be the brand advocate by ensuring consistency across various touch points
  • Compile creative briefs, proof marketing assets, and traffic final assets to appropriate stakeholders
  • Manage print production vendors and delivery of marketing assets
  • Perform administrative duties such as scheduling meetings with key stakeholders on given project, setting agendas, and sending recaps to meeting attendees
  • Maintain budgets and inventory of promotional tools
  • Agency management
  • Monthly partner reporting
    • Monthly partner newsletter creation and distribution
  • Industry news / trend reporting by market
  • Development/updating partner playbooks / education
  • Website updates


What You Will Need:

  • Passion for building brands people love
  • Knowledge of sports betting and passionate about sports
  • 4-6 years of marketing experience, preferably on a fast-paced marketing team, in the field, events/experiential marketing or in a brand strategy role
  • Curious, creative, strategic, and analytical — An excellent communicator with outstanding listening, analytical, and problem-solving skills
  • Experience working closely and developing integrated plans with sales/digital/marketing counterparts
  • Project management experience required
  • Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming) 
  • Experience operating in a fast-paced environment
  • Bachelor’s Degree from an accredited 4-year institution required


Computer Skills Needed to Perform this Job

Superior Microsoft Office (PowerPoint, Excel, Word) skills, required


Additional Comments and Requirements

  • Strong leadership, project management and organizational skills, with an ability to multi-task
  • Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI
  • Superior presentation and written communication skills
  • Strong relationship building skills
  • Ability to travel as required (approximately 10% in US post-Covid)
  • Demonstrate a commitment to William Hill core values
  • Valid Driver's License
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

Other Minimum Qualifications:

  • Ambition. Proactively seeks opportunities to learn & grow.
  • Initiative. Acts and thinks beyond tasks to accomplish goals.
  • Team Focused.  Ensures understanding, cooperation and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
  • Self-Awareness. Genuine understanding of personal strengths and weaknesses. 
  • Environmental Radar. Understands how to get things done and when to involve others in decisions.
  • Business Intelligence. Understands how our organization works.  Demonstrates an understanding of the key business metrics in his/her world.
  • Problem finding. Routinely looks to improve services, processes, and strategies.
  • Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
  • Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
  • Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
  • Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
  • Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

  • Fast paced environment, multiple tasks to be handled under time constraint.
  • Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
  • Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
  • Respond to visual and aural cues.
  • Must have manual dexterity to operate all office equipment.
  • Must be able to maneuver around office and property.
  • Must be able to work independently.
  • Must be able to lift and carry 10 pounds.
  • Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.


More on William Hill US…


William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.


William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Location

Partnered with a panoramic view of downtown Manhattan, Caesars' Hybrid office is located in the heart of Jersey City's Business District.

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