Field Marketing Manager (NYC)

| Greater NYC Area | Hybrid
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Databases are the beating heart of every business in the world.

Cockroach Labs is the team behind CockroachDB, an open source, distributed SQL database. We aim to build infrastructure that keeps pace with the world, so developers can focus on what matters most: building the best products. Join us on our mission to Make Data Easy. Are you ready to aim high and build to last?

About the Role

We are looking for a stellar Field Marketing Manager to join the Cockroach Labs team. You will manage regional field events as well as a range of other field programs (including but not, account-based initiatives, industry and partner event sponsorships, social media campaigns, web, etc.). You will be a critical member of the Demand Generation marketing team, will report directly to the Director of Demand Generation and will support our sales team across enterprise, commercial and growth markets. 

You Will

  • Own end-to-end field event planning, project management, and logistics from initial planning to post-event program follow up. You’ll also manage event budgets, KPIs, OKRs, and track against Sales and Marketing ROI
  • Drive territory strategy with sales stakeholders to build field marketing event and program calendars designed to drive net new pipeline (generate net new leads & accelerate existing opportunities), drive prospect engagement, increase awareness, and support conversion rates
  • Run scalable and efficient field marketing programs that allow rapid response and provide exceptional customer service to internal and external stakeholders
  • Conduct post-event evaluations and ROI analysis. Report and share results and recommendations with team and senior leadership. 

The Expectations

In your first 30 days, you will assess where we are with our field marketing events and where we need to be. You will meet with the sales leaders to understand their goals and strategy, We believe that it's important for you to take this first month to become familiar with our technology and our company.

After 3 months, you'll be fully integrated into the team. You will develop and own our field marketing strategy. You will work with the demand generation and sales team to roll out own new strategy and make ensure communication and collaboration between the two teams. You'll create repeatable policies and procedures to increase the effectiveness and efficiency of the events process.

You Have

  • 4+ years of experience in managing and executing field events.
  • 2+ years of marketing for B2B high-tech products/solutions
  • Exceptional organization and ability to juggle many projects at one time
  • Willing to travel across for events
  • Strong written and verbal communication skills

The Team

Reporting to Maria Toft - Director of Demand Generation

As a "left-brained" marketer with a passion for building things to last, Maria says that joining Cockroach Labs as the Director of Demand Generation was a no-brainer. Maria is responsible for executing our multi-channel strategies (digital media, events, etc.) to drive prospect engagement and customer activation. Outside of work, you can find her walking her dogs, playing tennis, doing yoga, and exploring the beautiful nature in New York State. 

Our Benefits

  • 100% health insurance coverage (for you and your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • TypeScriptLanguages
    • SCSSLanguages
    • ReactLibraries
    • ReduxLibraries
    • CypressFrameworks
    • DockerFrameworks
    • gRPCFrameworks
    • JestFrameworks
    • KubernetesFrameworks
    • OAuthFrameworks
    • React Testing LibraryFrameworks
    • CockroachDBDatabases
    • PebbleDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google CloudServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • InVisionDesign
    • AirtableManagement
    • NetlifyCMS
    • Chorus.AICRM
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • AnaplanCRM
    • DemandbaseCRM
    • ClariCRM
    • PostBeyondEmail
    • MarketoLead Gen
    • BizibleLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Google MeetCollaboration
    • CultureAMPCollaboration
    • PaveCollaboration
    • BambooHRCollaboration
    • JIRAProject Management
    • LookerProject Management

Location

Our HQ is centrally located on the border of Chelsea, Manhattan's vibrant arts neighborhood, and the trendy Flatiron District. Known for a rich and diverse dining scene, there are no shortages of cafes and eclectic lunch, dinner, and happy hour options to explore in this area.

An Insider's view of Cockroach Labs

How do you empower your team to be more creative?

We empower our teams to be more creative with two core values: autonomy and a commitment to excellence. We surround teams with examples of excellence, high standards, and critical information to spark ideas and then empower them with the autonomy to act.

Isaac Wong

VP, Engineering

What unique initiatives do you have that encourage innovation?

Lasse

Member of Technical Staff

What are Cockroach Labs Perks + Benefits

Cockroach Labs Benefits Overview

Well-being for All: We partner with Spring Health (12 pre-paid sessions per year), LiveHealth Online, and an Employee Assistance Program to provide free counseling and mental health support on our team.

Flexible Time Off: Take time off when you need it and disconnect when you're not at work. Arrange your calendar in the way that makes the most sense for your unique personal and professional priorities.

Having Fun Together: In addition to sharing meals and snacks in the office and through online #donut meetings, we dedicate company time to bond through activities and events that include trivia, karaoke, paint-alongs, games, cocktail crafting, cooking, fitness classes, and more.

Team Trips: These might be trips to the NYC HQ or to camp in the mountains. The connections made in these environments build friendships, inspire ideas, and deepen the ties which make working together fun and productive.

Learning is Good: We provide an annual stipend to support your learning and development. We also host free professional development workshops throughout the year.

Parental Leave & Family Planning: We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support with 10 transition days to use during the first month after returning from leave; plus $500 baby bucks.

Health, Retirement, & Other Perks: competitive health insurance coverage for you & your dependents; One Medical membership; XP Health smart vision platform benefits; gym discounts; gender-affirming care; life insurance; free Covid testing; employee discounts & perks through SmartSpend; commuter benefits; FSA; 401(k).

Culture
Volunteer in local community
CRL dedicates at least 2 days per year to volunteering and our ERGs organize volunteer events throughout the year. For each hired referral, we donate $2,500 to the referrer's charity of choice.
Partners with nonprofits
CRL has ongoing partnerships with orgs including Black Girls Code and Marcy Lab. Our marketing, events, and recruiting teams have long replaced swag gifts with charity-based campaigns.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Mandated unconscious bias training
CRL regularly conducts company-wide and departmental trainings on avoiding unconscious bias, anti-harassment, and fairness in hiring.
Mean gender pay gap below 10%
Diversity employee resource groups
CRL's CREWS groups aim to foster inclusivity and connection. POC@CRL, Women of CRL, Infinite Colors (neurodivergence), and Roacher Pride are currently active, and any Roacher can make a new one!
Hiring practices that promote diversity
CRL has built more equitable hiring practices with resume-less, exercise-based interviews and standardized rubrics across all interviews, along with regularly conducted unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
CRL's employees have the opportunity to elect into an FSA which allows them to make pre-tax contributions to an account for medical expenses.
Disability insurance
U.S. employees are covered by Cockroach Labs's short- and long-term disability insurance.
Dental insurance
Cockroach Labs offers comprehensive dental coverage with preventative care coverage at no cost to employees.
Vision insurance
We cover 100% of the premium for vision insurance which covers up to $130 in frames or contact lenses per year and XP Health membership (includes 3 $180 benefit credits for eyewear or lenses).
Health insurance
Competitive Medical, Dental, Vision, Basic Life, AD&D, and Disability Insurance for you, your spouse, partner, and/or dependents, along with One Medical and LiveHealth Online memberships.
Life insurance
Cockroach Labs offers competitive life insurance to our employees.
Pet insurance
Lower vet bills by up to 90% with a pet insurance policy.
Wellness programs
We offer a gym reimbursement program and contribute to CitiBike memberships.
Team workouts
Our Workplace Experience team organizes wellness events including summer yoga and outdoor retreats when conditions allow. Members of our #fitness channel meet daily for 15 min workouts.
Mental health benefits
Cockroach Labs partners with Spring Health to provide pre-paid therapy sessions to all employees in addition to an EAP and a LiveHealth Online membership.
Financial & Retirement
401(K)
Company equity
Equity compensation is determined by the impact we expect an individual to have in their role paired with the risk that earlier employees took in joining the company.
Charitable contribution matching
Cockroach Labs matches employee referral bonuses with an equivalent donation to a 501(c)(3) organization of the employee's choice.
Child Care & Parental Leave Benefits
Childcare benefits
Dependent FSAs allow you to set aside pre-tax dollars for child care during the day or before/after school. Cockroach Labs also gift new parents $500 Baby Bucks to use on family essentials.
Generous parental leave
We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support with 10 transitions days to use during the first month back.
Family medical leave
Employees in need may qualify for a leave of absence to care for their own serious health condition or that of a spouse, child, or parent.
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Cockroach Labs regularly hosts Connect + Contribute Days, company-wide opportunities to volunteer or contribute to your community on company time.
Sabbatical
Employees with over five years of service who have significantly impacted the company's success are eligible for up to three months of sabbatical leave.
Paid holidays
Paid sick days
Cockroach Labs offers up to two weeks per year of sick leave in addition to flexible PTO.
Office Perks
Commuter benefits
Pre-tax Commuter Account & Citi Bike Membership Contributions.
Company-sponsored outings
Monthly Company Activities, Holiday Parties, & Bi-Annual Company Trips.
Free daily meals
CRL offices have fully stocked kitchens. In-office employees receive lunch stipends Mon-Thurs and order custom meals via a platform that donates a meal to alleviate food insecurity for each order.
Free snacks and drinks
All corporate offices have fully stocked kitchens with unlimited snacks and beverages. Visit the NYC HQ for cold brew on tap!
Company-sponsored happy hours
Cockroach Labs regularly hosts in-office and virtual happy hours. Our POC@CRL CREWS group hosts monthly "Wine Wednesday" Kickbacks.
Recreational clubs
Recreational Clubs at Cockroach Labs includes #fitness, ping pong, book club, and more!
Relocation assistance
Relocation assistance for you and your family to move to a corporate office location (as applicable).
Fitness stipend
Cockroach Labs offers a gym reimbursement program and CitiBike membership discounts. We also have a gym in our NYC HQ!
Onsite gym
Professional Development Benefits
Job training & conferences
Learning is Good resources including a yearly L&D stipend (up to $1500 per year).
Lunch and learns
Lunch & Learns are regularly hosted at Cockroach Labs.
Promote from within
Mentorship program
New Roachers are paired with a "Roachmate" to act as guides and buddies through onboarding. The Engineering department offers a formalized Mentorship Program.
Online course subscriptions available
Customized development tracks

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