Field Marketing Manager, US at Peakon

| Greater NYC Area
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We’re looking for a high energy marketer to join one of the fastest growing SaaS companies in Europe and help our growing team win the US market. You’ll be responsible for planning and executing on industry and community events, working with the wider US team to provide marketing support, and building our brand within the HR & People management community. You should be able to independently spot opportunities and seize them to support our growth and have the drive to push them to completion.



  • Define and execute our regional market strategy to gain a foothold in the North American market by increasing our brand awareness, developing a community following and aligning opportunities to our business goals. This role will be approximately 30% strategy and 70% execution.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding strategy.
  • Build strong relationships between our teams: Marketing, Product, Sales, Customer Success and Content teams.
  • Oversee the regional marketing budget.

Brand awareness , Community development & Market growth

  • Organize events (such as webinars, podcasts, industry and thought-leadership opportunities) to generate ROI and drive brand awareness.
  • Take the initiative to run local experiments and activities target to the North American market to increase growth and brand awareness.
  • Evaluate opportunities and nurture relationships for partnerships, sponsorships, and advertising on an ongoing basis as part of your strategic approach.
  • Grow a community of advocates through industry leaders, social influencers, influential HR and Tech leaders and Talent pros.
  • Plan and implement promotional and nurturing campaigns within the HR & Tech community.
  • Create new opportunities for brand awareness working directly with our PR & Communications Director and local agency.
  • Support the talent acquisition team in establishing a strong employer branding profile in the US.

Content Generation

  • Coordinate with our Content team to create engaging copy and content for events, campaigns, sales enablement, PR, branding, and social media initiatives. Localize where applicable.
  • Coordinate with our Sales and Customer Success teams to generate a continuous flow of customer stories, testimonials, and whitepapers.


  • 5-7 years marketing experience, preferably in a B2B SaaS Start Up environment
  • Be execution focused
  • Be able to work well across a growing cross functional team and manage internal stakeholders
  • Understanding of SaaS business model, sales funnel, and what drives growth.
  • This position is based in our New York office and travel is required (up to 20%)


  • Unlimited Vacation Policy
  • 401k w/ Match
  • Equity Program for all Employees
  • Flexible work and travel policy
  • Company-wide trips
  • Catered lunches once a week
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Our NYC office is steps from Union Square Park, which means an easy commute (4/5/6/L/N/Q/R/W) and a year round farmers market right out front.

An Insider's view of Peakon

How do you collaborate with other teams in the company?

As a truly global company, cross-functional (and transatlanic) collaboration is essential on a daily basis—whether that’s working with a US-based AD to strategize an account expansion or setting up a customer feedback call with our Copenhagen-based Product team.


Enterprise Customer Success Manager

How does your team reward individual success?

Working in Sales at Peakon, one of the best feelings is being able to hit gong in the office when a deal closes. We recognize individual successes in any team at Peakon, though, by sharing them through Slack. Its always really rewarding to see colleagues from around the world celebrating your success as well.


Senior Account Executive

What are Peakon Perks + Benefits

Peakon Benefits Overview

We’re a team driven by the belief that we can radically change the world of work. We believe – and hear from our customers every day – that when an organization understands itself better it can create more fulfilling jobs, and grow in ways never before imagined. We’re in the business of creating great places to work, so it should be no surprise that this is our highest priority at Peakon.

Partners with Nonprofits
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
We encourage people to arrange their days around their lives, not just their work.
Remote Work Program
While there is no specific program in place, Peakon's flexible remote work policy allows employees to do their best work, wherever that may be (including offices in London, Berlin, and Copenhagen)
Vacation & Time Off Benefits
Unlimited Vacation Policy
We trust you to best manage your time and believe that you know when you need a break. On top of this, we even close between Christmas and New Years!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
It's important for our entire, worldwide team to come together at least once a year. Barcelona, Lisbon, and Amsterdam are some of the cities we have visited as a whole company to date. Where to next?
Stocked Kitchen
Some Meals Provided
While we try to eat together on a daily basis, every Wednesday, the NYC team sits down for lunch together for Feed Me Wednesday--a highlight of the week.
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Promote from within
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