At Conductor, a WeWork company, we’re passionate about helping companies help their customers. Many of the world’s top brands use our software and services to create and optimize content so that it gets found online. We’re headquartered in NYC, and we’ve been named one of Crain’s “Best Places to Work” 7 years running.

The Field Marketing Manager will be responsible for managing and executing demand generation and field marketing programs that contribute to Conductor’s quarterly demand and revenue goals. The ideal candidate will manage a diverse array of events and programs that effectively reach Conductor’s different buyer personas and drive those individuals through the marketing funnel. This candidate will be analytically minded and able to report program success based on funnel metrics, including pipeline and revenue influenced, opportunities, and wins. The role will report to the Senior Manager, Demand Generation and will work closely with marketing stakeholders, sales, and customer success to ensure programs are timely, creative, measurable, flawlessly executed, and drive revenue.

Responsibilities:

• End-to-end coordination and management of field marketing programs including planning, promotion, execution, follow-up, and reporting for events including tradeshows and sponsored events, sales enablement events, customer enablement events, and more
• Test, measure and optimize programs and tactics on an ongoing basis to meet and exceed goals
• Partner with Product Marketing and Content Marketing to define and refine messaging and content for field campaigns and events
• Work closely with Comms to ensure program execution is on-brand for Conductor
• Collaborate with Marketing Operations to deliver, report on, and optimize success of campaigns
• Serve as the point person for the Sales and CS team to educate and inform them of all events and programs, providing detailed instructions for promotion, execution, and follow-up
• Create custom Salesforce reports for each campaign to track registration, opportunity creation, and influence
• Coordination and management of portions of our C3 conference (600+ person, 2 day organic marketing conference)
• Occasionally support program initiatives from broader marketing team

Required Skills & Experience:

• College graduate with B.A./B.S. degree, Marketing preferred
• Self-starter who can work independently and proactively
• 2-3+ years of experience working at technology companies (SaaS preferred) in demand generation, field marketing, event marketing, or marketing programs
• Extreme attention to detail, time management, organization skills
• Excellent planning, project management, prioritization, and presentation skills
• Strong analytical skills and ability to strategize and analyze program effectiveness and ROI
• Experience with Salesforce and Marketo a plus
• Must have a positive and flexible attitude for working in a fast-paced environment and across various departments and functions

We’d love to hear from you if you’re inspired by Conductor’s mission to be customer first and people first. Our team is pioneering, collaborative, and passionate about helping people together through meaningful content and marketing strategies.

Conductor, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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