Uber is early in its journey to define the future of membership at Uber. In late 2021 we launched Uber One, our global membership program that brings together the best of Uber and Uber Eats. As we continue to bring Uber One to more countries around the world we are looking for a Global Product Marketing Manager, Membership Experience to join our team.
The Membership Experience PMM will be responsible for driving member growth and engagement through campaigns, experiments, and new feature launches. We're looking for a candidate with deep empathy for riders & eaters, the ability to deliver a vision and inspire internal & external partners, the mastery of global go-to-market strategy, and ability to drive business goals. You will work hand in hand with the cross-functional team including Product Managers, Research, Strategy and Planning, Operations, Design, CRM, Communications and Engineering.
What You'll Do

• Lead growth and retention strategies for Uber One and serve as the connective tissue between product, marketing, business development, and business teams to identify winning tactics to boost member engagement and retention across owned and paid channels.
• Develop a deep understanding of priorities (business targets, P&L priorities, segmentation, priority markets) & have end to end ownership of our member engagement strategy.
• Build the member experience vision- encourage cross functional teams to put membership at Uber's Core and partner with product, design, creative, brand, and CRM to bring this to life.
• Orchestrate experimentation plans across key channels and products. Partner closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth and engagement through new and existing surfaces in and out of the Uber app.
• Drive a research agenda that equips the product team with data-based customer insights to deliver the right products, experiences, and benefits that solve members' core needs.
• Lead effective go-to-market plans and growth & engagement strategies for global, regional, and partnership launches.

Basic Qualifications

• 6 years marketing experience delivering highly successful marketing and engagement strategies.
• Proven track record of building and executing campaigns that drive material business impact.
• Willingness and know-how to deeply understand your market, customers and competition.
• Ability to identify and leverage insights to inform positioning, messaging, and targeting for marketing strategies and product development.
• Scary-good at articulating the essence of products and the value they create! You can develop a strong messaging hierarchy and effective content strategy plan.
• Finger-tippinesses with data! You just go get the data you need with no muss/fuss and can whip it into an insightful story. You know how to use data to make decisions and inform your strategies.
• Master storyteller: You can craft a compelling narrative across different channels while matching message to the medium.
• An "owner" personality: You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.

Preferred Qualifications

• Experience with marketing strategy and campaign development within the membership and/or loyalty space.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
For New York, NY-based roles: The base salary range for this role is $165,000 per year - $183,500 per year. For San Francisco, CA-based roles: The base salary range for this role is $165,000 per year - $183,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.