Group Product Marketing Manager- Consumer
Our Mission:
Healthcare is too hard. At Zocdoc, we strive every day to make it easier for patients to get the care they need. Founded with a mission to give power to the patient, Zocdoc enables the seamless healthcare experience patients expect and deserve. Every day, we hear from patients who tell us about the very real difference we’ve made in their lives. You can hear some of their stories here.
The safety and health of our employees is our top priority. As such we will not require our teams to return to the offices until Labor Day 2021. Click here to read more about this decision from Zocdoc's founder and CEO, Oliver Kharraz.
Your Impact on our Mission:
As a Product Marketer, you will shape, communicate, and launch Zocdoc’s innovative products to patients. You’ll bring audience, industry and opportunity insights to the product development stage. You’ll collaborate closely with marketing, sales and product teams leading the development of go-to-market plans, including creating positioning and adoption strategies. This is a great opportunity for a smart and passionate marketer to directly impact how patients experience Zocdoc, while driving growth for Zocdoc and its users.
You’ll enjoy this role if you…
- Are a stickler when it comes to the right message for the right audience at the right time
- Love shaping products from concept to launch
- Are collaborative, and enjoy building relationships at all levels of an organization
- Have an interest in transforming the healthcare experience for millions of patients
Your day-to-day is…
- Becoming an expert on Zocdoc’s product suite, differentiators, customers, and competitors.
- Driving product adoption with clear and compelling value propositions, positioning, launch strategies and tactics.
- Gathering and surfacing audience and industry insights through research, data analysis, and internal input to help shape product and marketing strategies.
- Partnering with Product, PR, and other teams to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing initiatives.
- Inspiring action through data-driven insights and execute with operational rigor and efficiency.
- Educating internal partners on how to effectively communicate the unique value of Zocdoc’s products through various touch points.
You’ll be successful in this role if you…
- Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions
- Demonstrate super strength when it comes to managing complex projects with an eye for detail.
- Approach projects through a data-driven and analytical lens.
- Are a creative problem solver with an appetite to always be learning.
- Can work independently or in groups, and know when to ask for feedback or help.
- Have the ability to synthesize complicated product descriptions into simple, everyday language.
- Are a strong communicator, both verbally and written, and know your audience.
- Have experience with consumer products, online marketplaces, or have worked in the healthcare industry (a plus).
- Have 7-10 years overall work experience, with a minimum 3 years of product marketing experience at a technology company.
Benefits
- Unlimited PTO
- 100% paid employee health benefit options
- Parental leave
- Cell Phone reimbursement
- Commuter Benefits
- Convenient Soho location
About us:
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.