Group Product Marketing Manager, Travel at Affirm

| Greater NYC Area
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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
The Product Marketing teams role at Affirm is to deeply understand our market, our consumers & Travel provider needs, to then use this insight to help inform our product strategy and craft our positioning and messaging. Product Marketing leads our go-to-market collaborating with Product Management, Growth Marketing and our GTM teams on early stage experiments and powerfully launching our products to drive awareness, adoption and usage.
We are looking for an experienced, analytical, creative product marketing leader who understands the Travel segment globally, enjoys problem solving and working collaboratively across a diverse range of teams.


  • Lead market research efforts to deeply understand our consumers & travel provider core needs and jobs to be done to help inform Affirm's product roadmap
  • Collaborate with Product Management, Sales, Client Success and Growth Marketing teams to create our B2B Buyer Personas for our travel sub-segments OTA’s, Hotels, Airlines, Vacation Rentals, Cruises, Tours & Activities, & Car Rentals to help inform our Travel GTM strategy
  • Own, design and iterate on our value proposition, positioning and messaging across all customer touchpoints and Affirm properties
  • Develop and lead the execution of our go-to-market launch plans for new and existing product initiatives, working closely with Product Management, Growth Marketing, PR, Design and Content production teams
  • Work with Product Management and Growth Marketing to establish KPI’s that measure product performance over the lifecycle. Systematically capture inbound product feedback & create a detailed plan to prove/disprove our new product development hypotheses on our path to find product market fit eg. Tab for Travel
  • Identify opportunities to improve our consumer conversion funnels and create campaigns to drive growth in product adoption and usage
  • Be the expert within your area of ownership by staying on top of industry, technology and competitive trends; translate them into POVs, share insights with Commercial & Product teams. Utilize these insights to continually refine Affirm’s market positioning as thought leaders in the Travel space. 
  • Collaborate with Revenue Strategy & Product to identify and financially model new business opportunities. Lead product roadmap prioritization discussions internally for the Travel segment.
  • Over time build out a team of Travel GTM specialists. Define the sub-team vision & structure, OKR’s and cultivate a high performance & talent development culture.


  • 8+ years of Product Marketing, Growth Marketing or strategic sales experience within the Travel industry
  • Strong working knowledge of the Travel industry. Market landscape, key players, POS Finance competitors, key consumer trends & what drives B2B2C value. 
  • Experienced, global people leader with the ability to set an inspiring Vision and lead a team towards consistent, quality execution that drives customer value and commercial results
  • Demonstrated track record of creating marketing campaigns across a variety of communication channels
  • Experience successfully launching products within an eCommerce, Retail, or Travel industry
  • Advanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisions 
  • Exceptional prioritization and project management skills
  • Powerful storyteller: written, verbal, and visual
  • Demonstrated ability to collaborate effectively across multiple teams
  • Self starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes. #LI-SB1
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can learn more about our D&I efforts here.

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Technology we use

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Affirm's office is located in the NOMAD neighborhood! The North of Madison neighborhood has great coffee shops, restaurants, and bars.

An Insider's view of Affirm

What’s the vibe like in the office?

I was originally based in our San Francisco office and recently transitioned to our NYC office. I love the NYC office because it feels like a true start-up! I get the best of both worlds. A growing start-up with infrastructure and stability but with the excitement of a small office and team.


Software Engineer

What are some things you learned at the company?

I've learned that staying true to Affirm's consumer-first mission requires a nearly daily commitment to it from the whole company with respect to how decisions are made, which goals are set, & what we decide to build. Sharing this clear north star with my coworkers allows us to connect & align on a deeper level - we're all here for the same reason.


Group Product Manager

What’s the vibe like in the office?

The New York office combines the tight knit, friendly culture of a smaller startup start up with the huge projects of a scaled out company, all while located in the heart of the world's best city. People in NYC are generally hard working, laid back, and fun to talk to.


Software Engineer

What are Affirm Perks + Benefits

Affirm Benefits Overview

- Lead a healthy life: Generous coverage for health, dental, vision, life and disability insurances for you and your dependents.
- Learn and grow: We offer a significant stipend toward your personal career development.
- Be there when it counts: Take care of your loved ones with our parental leave, and find support at the office with our dedicated Mother's room and [email protected] Employee Resource Group.
- Take Time Off: We offer generous paid time off so you can always be at your best.
- Eat well: We cater meals daily
- Commute carefree: We subsidize the cost of transportation for you getting to and from work.
- Feel invested: We offer meaningful equity so you have ownership in what we are building.
- Get active: You can apply our monthly wellness stipend toward fitness classes and memberships.
- Know the product: We offer a monthly stipend for purchases with Affirm.

Volunteer in local community
Affirm has an active [email protected] group that organizes regular events to give back to the community.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Our Diversity and Inclusion Council is comprised of Affirmers from across all organizations and levels working together to build towards a more diverse and inclusive workforce.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $250 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 95% of out of pocket expenses.
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Affirm supports paid parental leave for periods of disability and for baby bonding.
Family Medical Leave
Affirm provides leaves of absences for eligible employees under the federal Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
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