About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

This role will support day-to-day media planning and tactical execution for the OOH and TV marketing channels (the latter comprised of TV, Streaming, and Sports Partnerships) for Ro’s consumer brands (e.g. Roman, RoDerm, RoMind, Modern Fertility) under the guidance of the Associate Manager, Offline Marketing.

The Analyst, Offline Marketing will be responsible for delivering strong performance results against key acquisition, retention, and business KPIs across these three key top-of-funnel channels. They will partner with our Ro’s external agencies to constantly survey the landscape for new partners and opportunities that will enhance our campaign efforts. They will work closely with the Ro Marketing Team to deliver the right creative message for the channel, with a view to the continued evolution and improvement of our marketing effectiveness.

This individual will have both a strong day-to-day understanding of how brands can best execute in growth marketing channels, as well as an intuitive understanding of the wider media landscape, specifically how top-of-funnel demand generation channels feed into, and work with, lower-funnel demand conversion channels.

Further, the Analyst, Offline Marketing, will also support and create new testing and innovating in those channels to find new ways to reach and influence consumers.

Finally, beyond their day-to-day, this individual will have a direct influence on the Offline Growth strategy and evolve our business needs.

What You’ll Do:

• Across the OOH and TV marketing channels (the latter comprised of TV, Streaming, and Sports Partnerships), you will:
• Lead campaign result analysis, identifying actionable opportunities (targeting, optimization, creative direction, etc) to improve performance and scale
• Lead research into customer trends, market conditions and competitor data in order to incorporate learnings into campaigns 
• Support performance regular reporting and propose ongoing optimization of your Offline channels to drive business performance, both within the Ro Growth Team and more broadly
• Support Ro’s budget forecasting and media planning for your channels
• Support Ro’s day-to-day relationships with relevant external Agency Partners and Media Vendors
• to ensure excellent tactical implementation
• Support the activation of Ro’s larger partnerships across multiple channels
• Support the Ro Marketing Team, Agency Partners, and Media Vendors with creative asset development, execution, and activations from an Offline Growth POV, conducting sharing detailed performance insights to inform future campaigns
• Support relevant external Agency Partners and Media Vendors to identify, test, and scale, new opportunities within your channels to grow the Ro business
• Support the Growth Team leadership & Finance Teams to measure the financial, revenue and brand impacts of your channels’ spend
• Oversee channel documentation organization so it’s easily accessible for stakeholders
• Oversee creative calendars, creative briefs, and creative asset creation and creative trafficking & tagging for all Offline Channels
• Be supported by a shared Coordinator, Offline Marketing

What You’ll Bring to the Team:

• 2-3 years of experience in marketing, growth, or a related performance-driven strategy role
• A strong understanding of the marketing funnel and an interest in learning how to balance and optimize key top-of-funnel offline channels for the larger business
• Experience with analytics and measurement, having your work measured against revenue-related goals
• Experience in creating and presenting data-fed, rationale-led justifications for your decisions and recommendations
• Interest in measuring creative development & impact
• Experience working within frameworks and to deadlines and strong ability to project manage moving priorities
• Ability to communicate information in an easily understood and thoughtful manner both within the company and to the external world

Bonus Points:

• Media planning & growth strategy interest and/or experience
• An understanding the offline vs. digital growth channel dynamics
• An interest in improving the healthcare space

Benefits + Perks:

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, fitness, and physical therapy

At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we are committed to building an inclusive environment where you can be you.

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