Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.

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Growth Analyst, SEM

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About Ro

Founded in 2017, Ro is a patient-driven telehealth company that puts you in control of your health. We’re patients, just like you, building technology to make healthcare accessible, affordable, and maybe even enjoyable. Ro powers three digital health clinics -- Roman for men’s health, Rory for women’s health, and Zero for fighting smoking addiction -- as well as Ro Pharmacy, a simple and affordable online pharmacy where every medication is $5 per month. The company’s nationwide networking of physicians and pharmacies provides a personalized, end-to-end healthcare experience from online treatment to the delivery of medication and ongoing care. Ro was named #2 in Wellness on Fast Company’s 2019 list of the World’s Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020, and earned its Great Place to Work Certification in 2020.

We are looking for a data-driven marketer to help accelerate Ro’s search marketing program and support our aggressive growth goals. You will manage a significant portion of our SEM keyword portfolio, ad copy library, and bid strategies. This role will report to the Associate Growth Manager, Search and will work closely with other members of the Search team to support new product launches, test new Google products, and bring new concepts to life. You will partner closely with product, data, design, and internal policy teams to pressure test and evolve our ads and landing pages over time.

What You’ll Do:

Assist with the execution of SEM campaigns across all brands and verticals, researching keyword opportunities, crafting ad copy, and refining bid strategies
Drive keyword and ad copy expansion across search engines, maximizing our reach against high-value members efficiently
Manage execution of landing page and ad copy experiments
Help formulate SEM go-to-market strategies for new initiatives
Work closely with our content editor to identify and scale SEO opportunities
Collaborate with medical, legal, and marketing teams so that all parts of the SEM funnel follow internal guidelines
Flex across Google and Bing, ensuring coverage parity between platforms where needed

What You Bring to the Team:

At least 1-2 years of experience as an SEM/SEO operator with a deep understanding of the Google/Bing ecosystem
Excellent written and verbal communication skills, with a knack for performance SEM copy
Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Omniture, Mixpanel, etc.
Near pixel-perfect attention to detail
Comfort in collaborating cross-functionally in a fast-paced environment
Adept at learning new skills and technologies
You are hard-working, get along well with others, and don’t mind dad jokes

Bonus Points:

Experience with BI tools such as Tableau or Looker
Basic Knowledge machine learning/data science principles
Background in multivariate testing
Experience with other Google products, such as Shopping, GDN, or YouTube

Benefits + Perks:

Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
Commuter benefits
401(k)
Unlimited PTO
Fitness reimbursement
Paid maternity/parental leave

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Laurey Lou

Senior Manager, Care Delivery Quality and Safety

INTENTIONAL INCLUSIVITY

Resourcing Safe and DEI-Friendly Spaces

Laurey Lou is part of the Asians of Ro ERG, where shared cultural experiences among members has made her feel accepted. The company’s intentional curation of safe spaces goes a long way toward ensuring that employees are seen and heard. “Over the past couple years, this meant processing news together that might hit closer to home,” Lou said. Some of Ro’s ERG programming is open to the whole company, creating team-building opportunities in the form of cultural education and holiday celebrations, from events showcasing music, dancing and food to book club conversations with AAPI authors.

Sometimes it feels so refreshing to hear about a person’s story and think, “yes — someone gets me!”

Mani Ramezani

Director of Engineering

Innovative Culture

Fostering creative new ideas

Ramezani said engineers are always designing new tech solutions to support Ro’s patients, and there’s no better event to do so than the company’s biannual weeklong “Rockathon.” It’s when anyone across the company can pitch an idea for a new feature or capability and recruit a cross-functional team to work on it. Ramezani, the director of engineering, said that a lot of planning goes into the event, along with great swag and prizes that get the entire company buzzing.

I’m most excited by the fact that we are just scratching the surface with what we have built for patients and providers so far.

What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture

Volunteer in local community

Ro offers employees two paid volunteer days per year of the employee’s choice.

Partners with nonprofits

Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.

Open door policy

Team based strategic planning

Open office floor plan

Employee resource groups

Flexible work schedule

Remote work program

Diversity

Dedicated diversity and inclusion staff

Highly diverse management team

Mandated unconscious bias training

Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.

Diversity manifesto

Mean gender pay gap below 10%

Diversity employee resource groups

Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.

Hiring practices that promote diversity

Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.

Disability insurance

Full time employees receive Short Term Disability and Long Term Disability coverage.

Dental insurance

Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.

Vision insurance

Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.

Health insurance

Ro offers four medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.

Life insurance

Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.

Pet insurance

We offer access to affordable pet insurance so that you can get your pet the best care. And our NYHQ office is pet friendly, so we look forward to meeting new furry Ro’ers too!

Wellness programs

Ro’s benefits program offers access to mental health support platforms Headspace and Modern Health as well as virtual fitness classes through Gympass.

Mental health benefits

Ro has partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.

Transgender health care benefits

Abortion travel benefits

Financial & Retirement

401(K)

401(K) matching

Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.

Company equity

Charitable contribution matching

Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo

Child Care & Parental Leave Benefits

Generous parental leave

Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.

Family medical leave

Adoption Assistance

Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.

Return-to-work program post parental leave

Fertility benefits

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

Paid volunteer time

Ro offers two days of paid Ro’Bono Time per year for Ro’ers to spend volunteering with an organization of your choice.

Paid holidays

Paid sick days

Company-wide vacation

The pace and expectations at Ro are high (we’re working to transform healthcare after all!). We offer four company-wide days off to unplug, take a breather and do something that helps you recharge.

Office Perks

Commuter benefits

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Pet friendly

Fitness stipend

Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.

Mother's room

Professional Development Benefits

Promote from within

Continuing education stipend

Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

View full list of perks + benefits

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