Growth Lead

| Greater NYC Area
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Reporting to the VP of Marketing, this role will be a strategic individual contributor, driving MealPal's paid customer acquisition strategy on a global scale with a hyper local marketing lens. This person will manage, analyze and optimize paid digital and offline media to acquire new customers and optimize acquisition metrics such as conversion rates, cost per acquisition (CPA), and ROI by channel and media campaign.

 Responsibilities:

  • Test, optimize, scale and track all digital marketing channels including, but not limited to, the following: 
    • Paid Social acquisition and retargeting (Facebook, Instagram, Pinterest, etc.) 
    • Display prospecting and retargeting
    • Paid Search/PPC (Manage Google Adwords PPC campaigns directly)
    • Affiliate marketing
    • Direct Mail
    • Out of Home
  • Analyze, create, and implement testing and strategy to improve ROI, optimize spend, and maximize results. 
  • Ensure accounts are pacing properly based on predetermined spend and efficiency goals
  • Work closely with other internal departments to develop fully integrated digital campaigns, including landing pages and promotions as necessary
  • Stay current on digital marketing trends and best practices, focusing on how changes can help improve and optimize campaigns towards our target KPIs
  • Coordinate with internal stakeholders, including creative/copy, technology, product and other departments to ensure consistency of marketing messages and user experience across all digital and offline channel

Requirements:

  • 4+ years of experience in digital marketing
  • Direct experience managing Facebook ads, Google Adwords, app install campaigns
  • A rigorous, data-driven, and highly analytical mindset
  • Understanding of digital marketing best practices and success factors
  • Ability to juggle and coordinate multiple projects across several key marketing channels simultaneously 
  • Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations 
  • Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up 
  • Expertise in Microsoft Excel and Google Analytics
  • Can-do, positive attitude; crazy hustle; ability to get things done; entrepreneurial mind-set
  • Deal making, negotiation and problem solving with outstanding communication skills

Nice to have:

  • Prior experience working in a small startup environment
  • Prior experience working with e-commerce or subscription-based services

Perks:

  • Free lunch and dinner every day. All employees receive a complimentary MealPal account
  • Health, dental, and vision benefits
  • Competitive compensation and equity packages
  • Fully-stocked kitchen and snacks
  • Monthly team social outings and events
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • KotlinLanguages
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • PythonAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • ClubhouseManagement
    • CopperCRM
    • MailChimpEmail
    • BrazeEmail

Location

Located in Flatiron, we are steps away from Madison Square Park, Herald Square and a quick walk to Penn Station.

An Insider's view of MealPal

What does your typical day look like?

As one of the graphic designers, I design anything and everything at MealPal -- from email and flyer promotions to out-of-home advertisements and food trucks. I’ve done it all! I love all the creative freedom and of course, the free food.

Ally

Graphic Designer

How has your career grown since starting at the company?

I’ve had so many opportunities to learn and grow here, immediately surrounded by such smart and energetic people who really inspire me to strive. I started as a Community Associate building out the local NYC market, then I moved to launching MealPal in LA, Portland, and Austin, and now I’m on the digital marketing team across all the US.

Emily

Marketing Associate

What makes someone successful on your team?

We have a culture of moving fast and experimenting with everything. Nothing is sacred, and everyone’s opinions are valued. There’s definitely a bias for action that allows us to deploy and scale quickly by constantly trying new ideas and learning by doing.

Nathan

Data Analyst

What are MealPal Perks + Benefits

MealPal Benefits Overview

MealPal is proud to provide amazing benefits to our employees. We cover 100% of our employees' healthcare premiums and also offer dental, vision and commuter benefits. MealPal is thrilled to provide a 4% company match for our 401k program. Everyone also receives a complimentary MealPal subscription for lunch & dinner -- yum!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
MealPal covers 100% of employees' medical premiums.
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
MealPal matches up to 4% of the employee's gross salary.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
MealPal offers a generous parental leave policy, offering up to 6 months time off for the primary caregiver.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
MealPal encourages their employees to relax & recharge. We offer up to 20 days of paid time off PLUS 12 paid company holidays!
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
MealPal offers pre-tax commuter benefits for all employees. Commuting doesn't have to break the bank!
Company Outings
We Pal-Around on a monthly basis & host quarterly team outings. In addition, we never forget to celebrate the start of the summer & holiday season!
Free Daily Meals
Our pals get free lunch & dinner through MealPal Monday - Friday!
Game Room
Our game room includes Video Games.
Stocked Kitchen
Happy Hours
We celebrate our hard work with a team happy hour each month.
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within
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