Senior Paid Social Manager
Resident is an industry-leading startup in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016, we have since launched additional new brands with the same mission of making inspiring products people love coming home to.
Every part of our company is built around growth, experimentation and velocity. If you believe in the importance of data-driven decision making, naturally curious and possess a truly customer-centric orientation, we might just be the right company for you!
About the role:
We're looking for a talented Senior Paid Social Manager who really knows their stuff, the type that can impress with actions (not with industry buzzwords) to join our rapidly expanding Paid Social team.
As a Senior Paid Social Manager, you will create, manage and optimize paid social accounts driving new customer acquisition and sales growth. This is the perfect opportunity for a self-motivated, determined marketer to create a massive impact on a young, explosive start-up.
What you'll be responsible for:
- Own all aspects of Paid Social across platforms including Facebook and Instagram including ideation, setup, execution, reporting and optimization
- Manage budgets and drive campaigns to sales and revenue targets
- Collaborate with the current Paid Social managers, creative, marketing, analytics and product teams to scale, test and grow revenue
- Proactively increase the scale and effectiveness of campaign performance
Main KPIs:
- Ability to own their Paid Social accounts without micro-management
- Consistently hit performance targets
- Keep weekly campaign pacing to within goals
- Execute delegated tasks within a timely and efficient manner
- Add to team culture in a positive manner
Qualifications:
- 2-4+ years’ experience actively managing biddable campaigns
- Experience driving ROI positive paid social campaigns for an eCommerce business
- Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
- Experience in a very fast paced, start-up environment with the ability to quickly get up to speed, iterate and take on other projects
- Experience launching new accounts, including building, tracking, scaling and optimizing
- Experience in attribution, tracking, multivariate, a/b testing and campaign reporting
- Measurable success in running performance based paid social campaigns
- Ability to self-motivate and work independently
- Ability to work within a decentralized team
- Strong attention to detail and organization skills
Benefits of working here:
- Collaborate daily with some of the brightest minds in e-commerce
- Strong distributed workforce culture with talent located all over the globe
- Great benefits and perks to meet you and your families’ growing needs
- Twice weekly office lunches and daily snacks to keep you going
- Free mattress of your choice following 90 days of full-time employment
- Internet Retailer named us the fastest growing e-commerce retailer in North America
- Built In NYC named Resident a “Best Place to Work in 2020” company