Growth Manager, Search

| Greater NYC Area
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series B and are backed by early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#mustlovedogs

Where You'll Come In

We’re looking for an experienced Growth Manager to lead and own all Search efforts for The Farmer’s Dog, including all SEM and SEO.  The Growth Manager, Search will be responsible for planning and execution of all Search initiatives, focusing on scale and efficiency.  This person is obsessed with the Google algorithm, an expert in popular SEO tools (ex. Moz, SEMRush), is highly analytical, and understands how different marketing channels interact and fit together.

In this role, you will learn the TFD business model and own all Search initiatives, both paid and organic.  You’ll partner closely with teams across the business ( Acquisition, Brand, Product, Data Strategy & Insights, etc.) to build a best-in-class Search program.  You’ll lead initiatives that position The Farmer’s Dog as a household pet care brand, ensuring the ranking of our high-quality content and information is constantly improving towards #1.  You understand all the ways in which paid and organic search should and can work together, and the ways in which both impact other marketing channels (and other channels impact them).  

This is an opportunity to build a best-in-class search program at The Farmer’s Dog and lead the strategy and direction of all paid and organic search!

How You'll Make An Impact
  • Own all paid search efforts with a focus on scaling non-brand conversions 
  • Fully manage SEO strategy and execution, including growing traffic to our blog and increasing #1 rankings for related terms.  You’ll position The Farmer’s Dog as a pet care brand every household should know and trust.
  • Work closely with Director of Content on content strategy & leading technical SEO 
  • Manage and build out cross-functional reporting for all owned channels
  • Communicate regularly with Sr. Manager, Acquisition and Product Manager, Conversion on performance, forecasts, current & upcoming initiatives, and industry trends  
We're Excited About You Because 
  • 3+ years managing SEO with 1-2 years direct experience managing paid search
  • Expert in paid search, Marketing Analytics, SEO tools, Google Algorithm, Keyword research, Excel/formulas, technical SEO
  • Publisher experience is a plus
  • Experience working closely with Google on product testing, strategies, opportunities 
  • Basic HTML & CSS knowledge
  • Bachelor’s degree
About The Growth Team

We have five principles that describe our approach:

  • Holistic thinking: We know that nothing exists in a silo.
  • Disciplined prioritization: We need to bring perspective, clarity and guidance to the team.
  • Data-driven decision-making: We use first principles and are skeptical. We establish context.
  • Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
  • Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.
Benefits
  • Brand new dog-friendly office in Greenwich Village (complete with free-roaming friendly dogs)
  • Comprehensive Healthcare, Dental, and Vision
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Strict daily belly rub quota
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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