Senior Manager, Paid Media

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BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 7,000 restaurants worldwide including The Meatball Shop, Joseph Leonard, Union Square Hospitality Group, Major Food Group, Rose’s Luxury, Eleven Madison Park & many more. Learn more at www.getbento.com

BentoBox is seeking a Sr. Manager Paid Media to join our rapidly growing team. Reporting to the VP of Growth, this person will own all of our paid media efforts. The ideal candidate will have deep expertise in developing and executing a comprehensive paid media strategy, and managing media agencies and external vendors to maximize ROI. This leader will work closely with the company’s cross-functional teams, and will be a committed and collaborative stakeholder in ensuring marketing and revenue objectives are met.

Our environment is fast-paced and requires balancing scrappiness with scale, gut with data, and planning with action. This is a high visibility role requiring excellent communication and accountability.

Responsibilities

  • Develop and execute full funnel media strategies from product awareness to acquisition through various Digital and Offline Marketing channels
  • Develop the testing/optimization roadmap with agency support. Optimize audiences targeting, media placement, and messaging to improve results
  • Develop, plan, and execute growth strategies across both paid & organic user acquisition channels, including SEM, SEO, paid social, display, and retargeting
  • Manage multi-million dollar budget and oversee all new customer efforts across multiple channels
  • Partner with our digital agency on the optimal media budget and channel mix allocation that maximizes ROI (i.e. LTV/CAC)
  • Translate data into actionable changes to accelerate performance
  • Discover, vet, and test new media channels

Skills and Attributes

  • 5-8 years in a customer acquisition role, demand generation role, or growth role
  • Expert proficiency within Paid Social Platforms (Facebook/Instagram, Twitter, Pinterest, LinkedIn), Paid Search (Google), Paid Ads, Direct Mail, OOH, Content Marketing 
  • Experience with the development of marketing strategies, media planning, management of a large budget, and execution of strategic programs
  • Experience using media to drive highly targeted/vertical prospects
  • Experience with multiple marketing and sales technologies, including media platforms, marketing automation, CRMs, SEO platforms, and analytics platforms
  • Detail and results oriented
  • Strong analytical skills, with a data-driven approach to managing projects
  • Highly adaptable and collaborative
  • Able to thrive within a fast paced rapidly changing environment
  • Customer-centric and able to understand the BentoBox target customer

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community
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Location

1 Broadway sits at the very tip of Manhattan and offers stunning views of New York harbor and the Statue of Liberty, as well as easy access to the best restaurants in the city, a transportation. Our office is outfitted with best-in-class tech, comfy communal spaces, and of course, plenty of snacks.

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