Growth Marketer
About Us:
NEOU has set out to be the first true digital marketplace for great quality fitness. We envision a world where everyone can access great health and fitness content for their needs anywhere, anytime. We are and continuously strive to be the most preferred digital platform for the best fitness entrepreneurs to scale their content and for our consumers who are seeking variety, convenience and quality content at a great price!
Job Description:
We are looking for an individual to manage our growth marketer efforts across mobile and web on paid social, SEM, display, content and more .
Responsibilities:
Managing user acquisition campaigns across various paid media partners, including paid social, search, display,
Conduct in-depth user cohort analysis and sharing learning cross-functionally
Design & execute A/B testing for creative, conversion funnels and audience targeting to maximize performance
Create proposals for leadership team to influence and refine marketing decision
Collaborate with design and video team by providing creative performance feedback to create new and exciting creatives
Experience & Skills:
3+ years experience running performance marketing campaigns or analyzing large data sets and taking action based on the analysis.
Expertise in understanding of paid social buying platforms - YouTube, Facebook, Twitter, Snapchat, etc.
Advanced Microsoft Excel domain knowledge with a desire to develop additional technical skills
Strong organizational skills, flexibility and proven ability to manage multiple projects at a time while paying strict attention to detail
Self-starter with strong analytical and creative problem solving skills
Good communication skills with ability to function well in a collaborative, matrix environments across creative, engineer, analytics and marketing team
Bonus if you have:
Mobile media, programmatic, influencer marketing, podcast, or content marketing experience is a bonus, but not required
Deep understanding in how mobile attribution works and have experience working with MMPs
OTT app growth experience
Quantitative research utilizing programming tools such as R, Python, or Matlab.
Exposure to fitness subscription programs in the past
An interest in fitness.