ABOUT RIGHTWAY:

Rightway is the leader in driving healthcare value for everyone, everywhere through smart clinical navigation, best-in-class technology, and the lightest lift client experience.

Rightway’s care navigation and new-to-the-world PBM platforms have revolutionized the way members traverse the confusing healthcare landscape. With us, employers can provide employees and their families with the education, navigation, and advocacy they need to be better healthcare consumers.   We simplify the healthcare journey and guide members to the highest quality care and medication, leading to better care and happier people at lower cost.

Started in 2017, Rightway is rapidly growing and has raised over $130mm to date from investors including Khosla Ventures, Thrive Capital, Tiger Global, and others. We are headquartered in New York City, with satellite offices in Miami and Denver. Empowered by a talented team of medical experts, pharmacists, entrepreneurs, tech experts, engineers, and strategists, we’re making our vision of radically simplifying healthcare, a reality.

ROLE:

We’re looking for a Growth Marketing Associate who is motivated by our mission to unlock transformational healthcare outcomes.  To simplify the healthcare experience for employers and members, we have created a single digital platform across medical, pharmacy benefits & virtual care. 

As Growth Marketing Associate, you will be responsible for assisting in the management of lead generating channels and campaigns to grow Rightway’s market awareness and sales pipeline at scale. You will also own the day-to-day campaign results measurement and reporting critical to helping the marketing team make informed and data-driven decisions. You will play a key role in the growth and scalability of Rightway’s business and will gain broad foundational exposure to all facets of growth marketing across paid, earned, and owned channels.  

This role is based in New York City.

WHAT YOU’LL DO:

• Assist in driving forward key digital marketing initiatives, including launching email marketing campaigns, social media campaigns, paid media, and SEO.
• Own the execution of field marketing initiatives, helping to coordinate Rightway’s presence at high-profile events and conferences (virtual and in-person).
• Analyze and report on the performance of marketing efforts across campaigns and channels against growth goals.
• Drive and manage hypothesis-driven A/B experiments, executing on successful experimental frameworks and reporting on test performance.
• Develop materials and collateral (pitch decks, sell sheets, etc.) to effectively enable sales to communicate Rightway’s value to prospective clients.
• Support Rightway’s full funnel content strategy through the creation of marketing assets (whitepapers, case studies, etc.).
• Assist in optimizing the Rightway website layout and content.
• Support day-to-day marketing initiatives across the marketing function. 

WHO YOU ARE:

• Self-starter. Able to learn quickly, work independently, prioritize effectively in a fast-paced environment.
• Attention to detail and strong organizational and project management skills is a must.
• Comfortable with data, with an analytical approach to problem-solving.
• Experience collaborating cross functionally with stakeholders across teams/departments.
• An eye for design, copywriting, and creative skills. 
• Bachelor’s degree.
• 2-3 years of experience in a marketing or related function.

It’s nice if you have:

• Experience with Hubspot CRM (bonus if Hubspot certified).
• Experience with paid advertising platforms such as AdWords, LinkedIn Campaign Manager, AdRoll etc.

HOW WE LIVE OUR VALUES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members who will:

• Paint the back of the fence

We look for people that take pride in producing excellent work – whether or not it’s seen. We empower each employee to operate with an “ownership” mentality and trust that they will produce exceptional results.  

• Execute with empathy 

We practice compassionate empathy in every interaction. Our team is focused on humanizing the healthcare experience and treats our workplace no differently.

• Struggle once to solve twice 

We value ingenuity. We encourage our team to think about scalable solutions that will allow Rightway to execute well today and even better tomorrow.

• Compound your pennies 

We recognize that small decisions can drive outsized returns. We love when our team makes impactful, incremental advances, especially if they believe it will drive a million-dollar return.

• It’s a great day for a great day 

We remind ourselves each and every day that we’re fortunate to be changing the healthcare system for the better. We view it as a duty to perform our roles with unbounded optimism and best-in-class execution, given how lucky we are.

Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such, Rightway has determined a mandatory COVID-19 vaccination policy for all employees, in combination with other safety precautions, is the best way forward.

Rightway is PROUDLY an Equal Opportunity Employer that believes in ‘strength in the diversity of thought processes, beliefs, background and education’ and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.