Growth Marketing Associate

| Greater NYC Area | Hybrid
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Background

Trialspark is a technology company that brings new treatments to patients faster by reimagining the clinical trial process. Today, a clinical trial can cost more than $100M and take 10 years to complete, bottlenecking the development of new treatments for patients. We’re fundamentally changing how trials are run, rethinking the end-to-end trial process from both a technology and operational perspective.

Job Description

We're looking for a Growth Marketing Associate to implement effective digital marketing campaigns for patient recruitment. As a Growth Marketing Associate, you'll be responsible for increasing the effectiveness and efficiency of Trialspark's targeted patient recruitment campaigns across platforms (i.e., Google, Facebook, Bing, Ad Exchanges, etc.). You'll work closely with Trialspark’s Customer Success and Engineering teams to ensure that we're meeting our recruitment targets, but you'll be entrusted with a high level of autonomy and self-direction.

Your responsibilities will include:

  • Running our patient recruitment campaigns via digital advertising on a variety of channels with particular focus on FB and Google AdWords 
  • Measuring the efficacy of all Trialspark digital marketing campaigns 
  • Maintaining Trialspark's social media presence
  • Working closely with Trialspark’s Customer Success and Engineering teams to ensure that we’re meeting our recruitment targets
  • Conducting A/B tests on existing digital patient recruitment channels, from programmatic ad platforms to algorithmic ad adjustment
  • Prioritizing and optimizing growth channels, building structured recruiting playbooks and metrics for various therapeutic areas

Relevant Experience

You’d be a great fit for this position if you:

  • Have an entrepreneurial mindset with at least 2-4 years of experience in SEM and paid social (especially Google AdWords and Facebook Ads).
  • Have experience driving long-term projects and results with minimal oversight, from external partnerships to internal projects
  • Are a marketer, with a solid background in social media ads (Google, Facebook, etc.)
  • Are able to generate and test hypotheses that lead to significant increases in conversions, purchases, etc.
  • Are relentlessly performance and results oriented in your pursuit of growth
  • Have demonstrated ability to drive and measure growth to new or existing products
  • Willing to be scrappy and hands-on setting up patient recruitment channels

You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Technology we use

  • Engineering
  • Product
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • LookerAnalytics
    • FigmaDesign
    • MiroDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SlackCollaboration
    • ZoomCollaboration

Location

Our office is located in Manhattan, near the Empire State Building. The area is lively and has great food and transportation options!

An Insider's view of Formation Bio

What’s the vibe like in the office?

The space is very open which makes it easy to collaborate and engage with different teams across the organization. People are very welcoming, supportive, and friendly. There is always a variety of different food and drinks available in the kitchen, in addition to foods that co-workers bring in for everyone to taste!

Joseph Frappaolo

IT Support Technician

What projects are you most excited about?

The project that excites me most is our new hire onboarding program because of the impact it will have on our company. Though we have a robust onboarding program in place already, we have the opportunity to think creatively about how to make the experience even better for our new hires, from the moment they accept our offer.

Erin Siegel

Senior People Operations Manager

How has your career grown since starting at the company?

I started working at Formation Bio in July of 2018. I joined the company as a Clinical Research Coordinator and was allowed to grow and adapt into new roles as the company's business model shifted. I transitioned into working as a Clinical Trial Associate after a couple of years, and now have over a year of experience as a Clinical Project Manager!

Gurpreet Singh

Clinical Project Manager

How has your career grown since starting at the company?

Formation Bio has given me the opportunity to take ownership over big projects and work streams, allowing me to have an impact on key functional business areas.

Maya Dongier

Senior Accounting Manager

What are Formation Bio Perks + Benefits

Formation Bio Benefits Overview

Formation Bio is nothing without its employees, so they are well taken care of! We offer comprehensive benefits that span from insurance to 401ks, with added perks like a pet-friendly office. Come meet our office dog, Rosie!

Culture
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K)
Company equity
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Yearly retreat and holiday party, regular team events and outings!
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Virtual coaching services

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